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Senior Associate, Paid Search

Company: Cameron Craig Group
Location: Detroit
Posted on: January 15, 2022

Job Description:

Our client is a leader in the addressable media space, with a focus on programmatic, campaign management, paid search and paid social, both on the strategy and activation side. Due to growth, they are currently seeking a Senior Associate, Paid Search for their Detroit Office. The position is remote, until the office opens back up whereas remote/hybrid options will be available.
Position Summary

  • In this role, you will have responsibility and accountability for campaign execution and gain exposure to client-facing opportunities and mentoring junior members of the team
  • You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates and addressable team members as well as clients

    Key Responsibilities

    Accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details budgets/accounting, diagnostics
    Build & analyze keyword lists, analyze search volume and make recommendations
    Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
    Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
    Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
    Interface daily with engines and platforms
    Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, etc.)
    Run reports as requested in Bid Management Platform and engine UIs
    Create Excel pivot tables, formulas, graphs, and charts
    Complete budget tracking documents and review with Search Manager
    Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
    Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

    Desired Skills & Experience

    Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
    An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
    Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick and/or analytics tools
    Intermediate to advanced Excel skills
    Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail

Keywords: Cameron Craig Group, Detroit , Senior Associate, Paid Search, Accounting, Auditing , Detroit, Michigan

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