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Marketing SEO Analyst

Company: Henderson Glass
Location: Auburn Hills
Posted on: January 18, 2020

Job Description:

Who We Are:Henderson Glass has been servicing the Great Lakes state for over 100 years and we have become Michigan's expert source for all things glass! With over 25 locations and a familiar family atmosphere, we are proud to offer our customers a local one-stop-shop experience. Although we are well known for our automotive glass repair and replacement, we also specialize in commercial and residential glass services. Most of our employees have been with our family-owned company for ten years or more and as we continue to expand our business, we are looking for skilled professionals to join the Henderson Glass family.Who We Need:This position will have an extreme focus on collaborating with the Director of Marketing and the Marketing Coordinator in order to improve Henderson Glass's marketing campaigns. The perfect candidate needs to have a strong analytical mindset, a passion for digital marketing, and a track record of quickly learning and applying new marketing technology solutions. The Marking Assistant will not only be responsible for searching engine optimization, but will also assist Marketing Director and Marketing Coordinator with marketing events, social media content creation, and other administrative duties.Responsibilities:Using a mix of provided and created content to implement and manage multi-step, multi-sequence marketing campaigns both online and offlineProvide recommendations and execute new strategies for content development in coordination with SEO goalsCommunication with the marketing department on project development, timelines, and resultsMonitor and administer web analytics dashboards, reports, ad key reporting tools and point out key areas of importanceMonitor and evaluate search results and search performance across the major search channelKeep pace with SEO, search engine, social media, and internet marketing industry trends and developmentAnswer phones and respond to emails as neededProviding administrative support to marketing, sales, stores, etc.Create data-driven social advertising for long term marketing successCreate and manage content to improve SEO, which will include keyword research, SEO management, ranking reports, SEO dashboardsAssist Marketing Coordinator with creating, organizing and researching for marketing eventsAttend all marketing events, career fairs, and other networking eventsLearning and working on various types of software to improve marketing experiencePreparing, formatting, and editing a range of documentsUnderstanding company product and brand in order to promote the companyOther duties as needed, such as dropping off/picking up marketing materials, running occasional errandsRequirements:Passion for SEO and internet marketingOutstanding ability to think creatively, and identify and resolve problemsAttention to detail and the ability to effectively multi-task in a deadline-driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management and time management skillsSkills:Bachelor's DegreeExperience in Search Engine Marketing and Search Engine Optimization preferred but not requiredProficiency in MS Excel, PowerPoint, and WordExperience with website analytics tools including Google AnalyticsExperience working with popular keyword tools (Google, Keyword Discovery, WordTracker)Experience working with WordpressBasic knowledge of HTML & CSS along with other website administrationWhat you'll get:What you'll get:SalaryConsistent schedule401KMedical, Dental, and Vision InsuranceSkillset and CareerVacation Time

Keywords: Henderson Glass, Detroit , Marketing SEO Analyst, Advertising , Auburn Hills, Michigan

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