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Integrated Media Planner

Company: Media Assembly
Location: Detroit
Posted on: March 28, 2020

Job Description:

Summary The Integrated Media Planner is the day-to-day focal point to the account, and will be responsible for research, strategy, and overall budget management of appointed campaigns. Must be a resourceful, solution-oriented multi-tasker with experience in a variety of digital and traditional channels. Day-to-day Demonstrate a strong understanding of the client's business, the consumer journey and marketplace dynamics Create the strategy and framework of the media plan, that will deliver on clients goals Work with vendors to develop and execute campaigns Present and communicate strategic media recommendations to the client Compile paperwork necessary for purchase authorizations Evaluate and provide recommendations for opportunities across media channels Knowledge of Digital 3rd party servers and verification partners (DCM / Campaign Manager, IAS, etc.) Understanding of Digital landscape and concepts (SEM, Social, Display, OLV) Extract data insights to make optimization recommendations and observations to reporting decks Ownership of budget tracking, management and reporting Flowchart development / management Overseeing billing and reconciliation Guide Digital Planning counterparts on plan strategy Participate at weekly client status calls Oversee Assistant Planner's growth and development Must Haves Bachelor's Degree At least 1 year of media agency experience (preferably 2 years), with experience in digital and traditional channels Very strong Excel skills, including pivot tables Solid research and analytical skills, good mathematical aptitude and attention to detail Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task Ability to work independently but also be a team player Strong communication skills Prior experience interfacing directly with clients

Keywords: Media Assembly, Detroit , Integrated Media Planner, Advertising , Detroit, Michigan

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