Sr Product Marketing Manager - Platform and Industry
Company: GitHub
Location: Detroit
Posted on: February 25, 2021
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Job Description:
GitHub, the home for all developers, is looking for a strategic
and collaborative creative leader to join us as a key member of our
fast-paced and growing marketing team. You'll oversee Product
Marketing for our core enterprise platform offerings and our
strategy for industry focused marketing.In this role, you'll bring
your experience understanding application and platform security to
help communicate the unique value and capabilities of GitHub
offerings to Enterprise customers. Through partnering with Security
Product Leadership and our revenue organization you will define the
strategic goals and quarterly OKRs for products and align efforts
to drive key results and outcomes. In addition you will own the
strategic positioning and messaging for GitHub Enterprise and will
act as the industry expert for Product Marketing.As Senior Product
Marketing Manager you will report to the Head of Product Marketing.
You partner and collaborate with peers across Sales, Product
Marketing, Demand Marketing and Global Field Marketing. You will
work with Marketing and Sales Ops to define core measurements and
understand the efficacy of programs to optimize results over
time.Responsibilities:Establish GitHub as the leader in enterprise
software development platforms* Build compelling messaging and
positioning for GitHub's Enterprise and implement across all
customer facing channels* Support product adoption goals in new and
existing customers with effective customer success informed
programs and marketing initiatives* Inform and influence Product
Leadership on decisions related product roadmap and
pricing/packaging* Establish launch strategies and metrics for new
products/capabilities and execute across teams to drive execution*
Scope and lead creation of impactful customer education assets
mapped to buying journey* Develop effective go to market strategy
leveraging available and nascent levers including sales teams,
professional services, customer and seller incentive programs*
Support customer engagement through creation of effective
presentation assets, conversation guides and other supporting
materials* Partner with sales to lead customer conversations and
establish effective feedback loops to inform content creation and
product direction* Lead campaign messaging and strategy in
partnership with Demand Generation team* Collaborate with Channel
Team to define and build an effective channel activation
strategyRequirements:* Proven experience in program development and
partner engagement programs* 10+ years of relevant work in
technology marketing and business development* Deep understanding
of partner business models and the ability to build aligned
programs to drive partner affinity and business growth* Ability to
succeed and embody a growth mindset in a deadline-oriented,
fast-paced environment with frequently changing priorities*
Exceptional written and oral communication skills* Strong attention
to detail plus the ability to quickly adapt to changing
requirements and opportunities* Strong familiarity with GitHub: our
product and our communityWho We Are:GitHub is the developer
company. We make it easier for developers to be developers: to work
together, to solve challenging problems, and to create the world's
most important technologies. We foster a collaborative community
that can come together-as individuals and in teams-to create the
future of software and make a difference in the world.Leadership
Principles:Customer Obsessed - Trust by Default - Ship to Learn -
Own the Outcome - Growth Mindset - Global Product, Global Team -
Anything is Possible - Practice KindnessWhy You Should Join:At
GitHub, we constantly strive to create an environment that allows
our employees (Hubbers) to do the best work of their lives. We've
designed one of the coolest workspaces in San Francisco (HQ), where
many Hubbers work, snack, and create daily. The rest of our Hubbers
work remotely around the globe. Check out an updated list of where
we can hire here: https://github.com/about/careers/remoteWe are
also committed to keeping Hubbers healthy, motivated, focused and
creative. We've designed our top-notch benefits program with these
goals in mind. In a nutshell, we've built a place where we truly
love working, we think you will too.GitHub is made up of people
from a wide variety of backgrounds and lifestyles. We embrace
diversity and invite applications from people of all walks of life.
We don't discriminate against employees or applicants based on
gender identity or expression, sexual orientation, race, religion,
age, national origin, citizenship, disability, pregnancy status,
veteran status, or any other differences. Also, if you have a
disability, please let us know if there's any way we can make the
interview process better for you; we're happy to accommodate!Please
note that benefits vary by country. If you have any questions,
please don't hesitate to ask your Talent Partner.
Keywords: GitHub, Detroit , Sr Product Marketing Manager - Platform and Industry, Advertising , Detroit, Michigan
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