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Marketing Content and Community Specialist

Company: Centria Healthcare
Location: Auburn Hills
Posted on: February 25, 2021

Job Description:

The Marketing Content & Community Specialist is responsible for the strategic design and development of the content produced within the marketing organization including but not limited to posts, responses, and engagements on all social media, blog creation, and website content creation.--This candidate will help shape the social media strategies and be a key owner of client facing communications. The ideal candidate has a background in owning various social media channels, experience in both long and short form content creation, and a strong ability to think strategically.Responsibilities* Plan, execute and manage social media campaigns and content strategies that drive brand awareness and reputation in the social space.* Monitor social media platforms and identify opportunities to engage with our community and deliver best-in-class brand engagement* Plan, execute and manage a blog strategy for continued on-site engagement as well as enhanced SEO.* Write both short and long-form content about the organization as requested by various departments.* Successfully create first-party content, as well as curate content based off the knowledge and expertise of other team members.* Track, measure, and optimize content strategies based off engagement data.Qualifications* Bachelor's degree in relevant field* 2+ years of experience in of the following areas:* Leading company content strategies for social platforms, blogs, etc.* Managing and maintain a social community* Writing both short and longform content experiences* Working with colleagues to curate and produce content* Strong written communication, proofreading and editing skills* Knowledge of SEO a plus* Knowledge of Google Analytics a plus* Knowledge of paid social platforms (LinkedIn Campaign Manager, Facebook Ads) a plus

Keywords: Centria Healthcare, Detroit , Marketing Content and Community Specialist, Advertising , Auburn Hills, Michigan

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