Marketing Content and Community Specialist
Company: Centria Healthcare
Location: Auburn Hills
Posted on: February 25, 2021
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Job Description:
The Marketing Content & Community Specialist is responsible for
the strategic design and development of the content produced within
the marketing organization including but not limited to posts,
responses, and engagements on all social media, blog creation, and
website content creation.--This candidate will help shape the
social media strategies and be a key owner of client facing
communications. The ideal candidate has a background in owning
various social media channels, experience in both long and short
form content creation, and a strong ability to think
strategically.Responsibilities* Plan, execute and manage social
media campaigns and content strategies that drive brand awareness
and reputation in the social space.* Monitor social media platforms
and identify opportunities to engage with our community and deliver
best-in-class brand engagement* Plan, execute and manage a blog
strategy for continued on-site engagement as well as enhanced SEO.*
Write both short and long-form content about the organization as
requested by various departments.* Successfully create first-party
content, as well as curate content based off the knowledge and
expertise of other team members.* Track, measure, and optimize
content strategies based off engagement data.Qualifications*
Bachelor's degree in relevant field* 2+ years of experience in of
the following areas:* Leading company content strategies for social
platforms, blogs, etc.* Managing and maintain a social community*
Writing both short and longform content experiences* Working with
colleagues to curate and produce content* Strong written
communication, proofreading and editing skills* Knowledge of SEO a
plus* Knowledge of Google Analytics a plus* Knowledge of paid
social platforms (LinkedIn Campaign Manager, Facebook Ads) a
plus
Keywords: Centria Healthcare, Detroit , Marketing Content and Community Specialist, Advertising , Auburn Hills, Michigan
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