Social Media & Promotions Manager
Company: Eton Academy - Birmingham
Location: Birmingham
Posted on: November 22, 2021
Job Description:
Eton's Mission: Eton Academy is committed to the education of
students who learn differently. We build essential skills and
confidence that foster lifelong success.Eton Academy advocates and
values diversity in all of our programs and employment. Eton
Academy is an Equal Opportunity Employer.Visit our website at to
learn more about our school located in Birmingham, Michigan.The
position is onsite, daily at our school.Weekly Duties:
- Global Promotions Planning
- Work with the Head of School and senior leadership to develop
quarterly promotions plan to meet or exceed enrollment goals and
strengthen Eton's brand.
- Develop weekly Eton success stories to be promoted internally
and externally
- Support global school communication
- Weekly newsletter writing, editing, distribution
- Help gather important announcements to be included to weekly
message
- Collecting photos and video content for weekly success stories
and social media collateral
- Social media content creation, promoting, posting and
monitoring
- Engage with all relevant social media platforms including, but
not limited to Facebook/Meta, Instagram, LinkedIn, Twitter, YouTube
with the goal to create engagements that increase admissions and
tutoring inquires
- Graphic and short video creation in Canva or other software
tools
- Longer form video creation in WeVideo or Loom
- Monitoring sentiment from online community in various parenting
groups
- Manage Paid Advertising and Direct Mail Promotions
- Help plan and manage paid advertising campaigns
- Website Content Management
- External website: posting news items, events, etc. (in WEBSITE
MANAGEMENT)
- Internal resource boards: posting documents, links, etc. (in
CORE)
- Monitoring Eton's website presence
- Performing SEO analysis
- Analytics
- Provide reporting and analysis:
- Website analytics
- Google analytics
- Social media analytics
- Earned and pushed Public Relations
- Looking for opportunities to promote our content, story, and
keep the pulse of education, COVID, etc.
- Video interviews, web series, etc. pushing our own content
- Supporting Admissions & Enrollment and the Hartmann-Eton Center
for Teaching & Learning
- Promoting virtual admissions events
- Promote virtual CTL events
- Setting up event meetings
- Zoom meetings set to have Ellen as the contact and co-host,
setting up registration, posting registration link to website,
social media (Facebook event creation), local event boards (such as
Patch, Metro Parent)
- Monitoring the email mailbox and triaging messages to the
appropriate contacts (admissions, academics, HOS, etc.)
- Supporting the Academic Program
- Flyers
- Event promotion and communication
- Updating the Resource Board
- Publications
- Write, edit, publish and send a Gratitude/Annual Report and
two, Spirit Newsletters.
- Support the development of the School Yearbook.Knowledge,
Skills and Abilities:
- Ability to brand and provide key messaging within a
mission-based organization
- Proficiency with Google and Microsoft products and how to
leverage them into the daily workload (Word, Excel, Gmail, Docs,
Drive, Photos, etc.).
- Proficiency with video, graphic design, and photo editing
tools, digital media formats (i.e. Canva, AdobePhotoshop, InVideo,
WeVideo,etc)
- Impeccable time management skills; highly organized with
excellent attention to detail and accuracy under deadlines; ability
to work independently and juggle multiple projects
- Ability to make timely decisions and use good judgment, strong
problem-solving and analytical skills
- Maintains a positive and helpful attitude - team
playerEducation and Experience:
- Bachelor's degree in Journalism, Communications, Public
Relations, Marketing, Graphic Design, or related field preferred
- Three (3) + years of experience working with social media in a
communications, marketing, or public relations setting
- Proven experience producing materials for digital
communications, social media, websites, etc.
- Proven experience building strong relationships and trust with
stakeholdersJob Type: Full-timePay: $60,000.00 - $73,000.00 per
yearBenefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Vision insuranceSchedule:
- Monday to FridayCOVID-19 considerations:Masks are required
onsite.Education:
- Bachelor's (Preferred)Work Location: One location
Keywords: Eton Academy - Birmingham, Detroit , Social Media & Promotions Manager, Advertising , Birmingham, Michigan
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