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SVP Marketing

Company: ExecuNet
Location: Detroit
Posted on: November 22, 2021

Job Description:

Preferred Qualifications
Bachelor's degree in marketing or related field
Master's degree in marketing, business administration, or related field
20 years of relevant marketing experience with a minimum of 5 years of leading marketing teams and/or marketing professionals
Demonstrated independent decision-making in collaborative marketing processes and high levels of responsibility in real estate marketing and/or relevant industries, with focus on urban environments
Demonstrated abilities inspiring and leading in an unconventional and collaborative marketing team model
Deep understanding and proven execution of data-driven marketing, insights and market research, digital, technology and user experience alongside customer-centric principles
Extensive knowledge and experience in strategic marketing planning, brand building, and implementation within urban markets
Experience working in multi-disciplinary teams within a cross-functional organization within real estate
Exceptional collaboration skills with internal and external teams
Exceptional problem-solving skills
Demonstrated leadership experience
Exceptional communication skills
Proven ability to effectively manage competing priorities
Excellent project management and communication skills
Ability to take programs from concept to execution and manage all stages
Excellent writing, editing and verbal communication skills; demonstrable experience of presenting at industry conferences and high-level meetings
Strong skills in empowered leadership, coaching and mentorship
Job Summary

Reporting to the Chief Executive Officer, the Senior Vice President (SVP) of Marketing is responsible for developing, implementing and executing a framework of marketing and communication strategies, setting target metrics (KPIs) for each strategy, identifying the appropriate mediums required, performing quality reviews, monitoring all aspects, and then course correcting all marketing performances based on project and company objectives.

The Senior Vice President of Marketing will lead the Marketing, Communication, and Creative teams embedded within a fast-paced real estate company. In this role, the Senior Vice President of Marketing will grow and lead a team of marketing strategists, social media experts, copywriters, internal and external communication professions, creative and multimedia specialists, and other subject matter experts required to develop and implement all marketing strategy frameworks. For designated projects and initiatives, the SVP of Marketing will lead the internal teams to create marketing strategy frameworks or select, hire, and manage external consultants. Through partnerships internally, this role requires an acute awareness of marketing diversity, inclusiveness, and engaging the community. To ensure the success of every project, the SVP of Marketing may also collaborate with other leaders within Dan Gilbert's Family of Companies (FOC) and external partners as needed.

Responsibilities
Develop and implement a framework of marketing, communication, and creative strategies, identify and establish key target metrics (KPIs) for each strategy, identify the appropriate mediums required, implement and deploy all marketing strategies, perform quality reviews, monitor all aspects and course correct all marketing performances based on project and company objectives
Oversee co-creation, activation, sets targets and monitors the performance of marketing initiatives in alignment with Bedrock's leadership strategic insights and key customer groups
Provide leadership and creativity in storytelling and setting the company narrative to raise awareness of Bedrock and the City's unique attributes
Ability to build the Bedrock brand to an international level
Collaborate with all Bedrock leadership to ensure all marketing plans are aligned across the organization and, if necessary, external stakeholders
Collaborate on the design and execution of all internal and external marketing campaigns that may include promotional online, website, video, tv, radio, and print programs to drive revenue, enrollment, retention, and ensure products focus on diversity, inclusiveness, and engaging the community
Ensure organization and delivery of all marketing teamwork to achieve targets by overseeing consolidation, management and maintenance of Marketing team requests from external customers and internal teams, marketing plans, team priorities, external marketing consultants' proposals, contracts, performance reviews, internal and external approvals
Communicate marketing performance by distributing marketing reports and best practices to support continuous improvement activities
Communicate value and market position to sales team
Provide team and company leadership in current competitive/market research, analysis of market trends, positioning of our assets, and potential value proposition(s)
Provide forward-thinking thought leadership of real estate markets, customers, and consumers in all of Bedrock's cities and competitive urban environments
Manage all budget, planning, optimal organization structure, staffing and continuity of services by Bedrock marketing team and hired consultants
Create and enforce all marketing team and multi-disciplinary marketing strategy standards, processes, policies, quality reviews, collaborative requirements, prioritization systems, and marketing procedures
Represent Bedrock in subject-matter expertise conferences, public events, and other related programs
Grow and lead all marketing team members through mentorship, professional expectations, and empowerment
Inspire the desired team culture by cultivating a team vision and celebrating the expertise of each team member
Inspire team members through attitude, actions, and behavior
Utilize and maximize the expertise and talents of others by creating and enforcing a collaborative team environment
Develop solution-oriented work processes that align with the company's vision and culture.
The Team

The Marketing Team is responsible for developing and deploying all Bedrock marketing strategies that ultimately showcase our company, our properties, and our cities in the most visionary and effective ways possible. In order to best tell our multitude of stories to a diversity of audiences, the marketing team should create work which celebrates all historic aspects of our real estate and cities, promotes the cultural heritage of our existing real estate communities, and showcases our company's inclusive vision for our shared urban environments.

Keywords: ExecuNet, Detroit , SVP Marketing, Advertising , Detroit, Michigan

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