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Content Marketing Manager

Company: The Law Offices Of Barton Morris
Location: Detroit
Posted on: January 16, 2022

Job Description:

*** While a remote role, you must be Michigan-based or open to relocation to be considered. Videos are filmed weekly in our office, and you'll also occasionally meet with colleagues. ***
About the Law Offices of Barton Morris and Cannabis Legal GroupThe Law Offices of Barton Morris and Cannabis Legal Group is a leading law firm with 20 years of experience in the areas of business, criminal, civil litigation, and marijuana. Our cannabis law practice is one of the most exciting and successful in the state. Helping both practices grow will be rewarding and enjoyable as the firm provides a valuable service to a large number of people and businesses.
About the RoleDo you love finding creative ways to tell stories using a variety of content types? Are you driven by data and the desire to continuously learn and improve not only your craft but your ability to impact the buyers journey?
If this sounds like you, were seeking a trailblazer to help us take our content marketing to the next level by building out our persona/content journeys, creating killer content that converts, building and measuring engagement and promotion plans, and leading the way with best practices, frameworks and management systems to help us learn, grow and scale.
What will you do?We're looking for a content marketing manager who will develop and execute on strategic content ideas in the areas of education, thought leadership, sales, and brand. S/he will also work to identify channels for content promotion and distribution including, but not limited to, earned media aligned with our personas and high-quality and relevant backlinks. This person is a strong relationship builder who loves learning new things and has a solid working knowledge of SEO. S/he is a great writer, and equally good editor. The content marketing managers main goal is to conceive, create, and deliver content that helps to improve the firms bottom line.

  • Work with digital, sales, and the managing attorneys to create a strategic content marketing plan mapped to personas pains/needs across the buyers journey
  • Plan and execute an editorial calendar with weekly, monthly, and quarterly content plans
  • Create, curate, edit, publish, and promote content such as blogs, whitepapers, eBooks, infographics, videos, social media content, and webinars across owned and earned channels
  • Manage, develop, and optimize the firms email marketing, social media, and webinar efforts
  • Work with our digital marketing manager to develop, execute, and optimize an SEO plan
  • Create, execute, and refine a backlink outreach plan that results in an ever-increasing number of high quality backlinks that improve our websites domain authority
  • Distribute our content across multiple channels and platforms to reach and impact our personas
  • Develop a brand style guide for the firm
  • Write, edit, and optimize all content, making sure each piece adheres to our brand attributes, style, and tone
  • Seek out and interview attorneys, clients, experts, and others who can contribute to and sometimes just contribute - thoughtful content aligned with our goals
  • Pull and review content metrics to understand impact/ROI across buying stages for continuous improvement
  • Build and manage a content audit and asset inventory process
  • Provide content gap analysis reporting to help to determine content needs
  • Project manage content development with vendors, outside agencies, and copywriters
  • Continuously work to deliver more qualified leads, reduced sales cycles, and higher win rates
    Key Skill and Traits
    • Bachelors degree in Business, Marketing, Journalism, Communications, or relevant equivalent work experience
    • A minimum of three years content marketing experience and results
    • Experience developing and managing content management strategy, calendar, and platforms
    • Creative problem solver with a passion and knack for finding unique content solutions to meet complex challenges
    • Youre curious, meticulous in your research, and determined to produce content that best meets the needs of our personas and where they are in their buyer journey
    • You have strong project and relationship building skills, with a history of finishing projects on time
    • Driven by data and the desire to learn, grow and continuously improve
    • Team player who thrives in in a fast-paced environment
    • You're not intimidated by the fact that this role is expected to deliver content and help to build experiences that generate ever-increasing revenue for the firmby Jobble

Keywords: The Law Offices Of Barton Morris, Detroit , Content Marketing Manager, Advertising , Detroit, Michigan

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