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Channel Marketing Manager, Central U.S. and Canada

Company: Bluevoyant
Location: Detroit
Posted on: January 16, 2022

Job Description:

Location: Remote, Central U.S. and Canada

Position Overview

Were seeking a passionate and driven Channel Marketing Manager to join BlueVoyants revenue team!

We owe our success to great people skilled at what they do and care about protecting businesses from today's evolving cybersecurity threats. We are looking for a Channel Marketing Manager to drive our co-marketing / through marketing with partners in Central U.S. and Canada.

As a Channel Marketing Manager, you will be responsible for strategic marketing planning and execution of those plans to reach regional revenue targets with key partners located in the Central U.S. and Canada. You will promote BlueVoyant solutions to, with, and through the regional partner(s) and support partners with the right content, engagement, and incentives as they start, run, and scale their business with us. In addition, you will own the marketing relationship to plan and execute growth strategies within Central U.S. and Canada to deliver on goals and KPIs supporting brand development, higher-margin focus, and customer base expansion in key target markets.

Your ability to translate partner and BlueVoyant's solutions into compelling customer messaging for marketing initiatives will have a measurable impact on BlueVoyant, our partners, and our clients. Therefore, you must possess true grit to lead cross-functional teams throughout the organization.

The position reports will report to the Director of North America Channel Marketing. This is a remote position, but the individual needs to be located in Eastern or Central time zone.


  • Establishing effective relationships with internal and external stakeholders
  • Lead the design and execution of strategic and tactical plans to support regional channel sales and recruitment targets.
  • Build co-marketing programs leveraging BlueVoyant and partner resources and services; while ensuring brand, messaging, and timing consistency with corporate and sales objectives
  • Create content (collateral, presentations, emails, webinars, video) and initiate campaigns to enable, engage and ultimately drive demand for BlueVoyant solutions through partners.
  • Collaborate on regional partnership initiatives, including events, digital programs, AR/PR activities, training, etc.
  • Develop to-partner and through-partner messaging and positioning that differentiates BlueVoyant solutions, the value proposition in terms of the partner needs, competitive differentiation and the state of the market and channel within the U.S. Central region and Canada.
  • Understand local needs, align on regional, national, and global priorities, and deliver and execute regional marketing programs and campaigns with partners.
  • Work with channel sales and partner program teams to support partner recruitment efforts within Central U.S. and Canada.
  • Collaborate on regional initiatives with the BlueVoyant direct sales, channel sales, technology partner marketing, partner enablement, and corporate marketing teams to drive greater outcomes.
  • Manage channel campaigns, programs, and events end-to-end.
  • Support various special projects.
  • Define and track key success metrics for channel marketing initiatives and drive data-driven prioritization decisions
  • Measure campaigns, manage leads and opportunities, and generate reports for partners and leadership.
  • Prepare and present regular marketing status updates and performance reports for leaders and program stakeholders.
  • Prepare and manage a regional budget and manage the day-to-day operations for the Channel MDF funding program within region.

    • BA or BS in Business, Marketing, or a related degree
    • 4+ years of relevant work experience in channel marketing, regional channel marketing in Canada and Central U.S. preferred.
    • Proven track record of hitting or exceeding channel marketing targets.
    • Proven understanding of how to recruit and drive marketing activities with Canadian MSPs, VARs, consultants, and cloud & service providers with cybersecurity buyers.
    • Proven ability to work across multiple departments and collaborate to achieve top-line revenue results
    • Excel at cross-functional teamwork, creative thinking, and problem-solving
    • Motivated self-starter who thrives on working in complex and global environments of a rapidly evolving business
    • Analytical tendencies with a natural curiosity to measure, test, learn and iterate to get the best results possible
    • Superb project management skills and the ability to effectively manage both short term and long term, strategic projects and deliver on time
    • Outstanding verbal and written communication skills, including storytelling, speeches, and presentations.
    • Results-driven with a consistent record of delivering on company growth through partner management strategies.

      About BlueVoyant

      At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem. Accuracy! Actionability! Timeliness! Scalability!

      Led by CEO, Jim Rosenthal, BlueVoyants highly skilled team includes former government cyber officials with extensive frontline experience in responding to advanced cyber threats on behalf of the National Security Agency, Federal Bureau of Investigation, Unit 8200 and GCHQ, together with private sector experts. BlueVoyant services utilize large real-time datasets with industry leading analytics and technologies.

      Founded in 2017 by Fortune 500 executives, including Executive Chairman, Tom Glocer, and former Government cyber officials, BlueVoyant is headquartered in New York City and has offices in Maryland, Tel Aviv, San Francisco, London, Budapest and Latin America.

      All employees must be authorized to work in the United States or Canada as applicable. BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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Keywords: Bluevoyant, Detroit , Channel Marketing Manager, Central U.S. and Canada, Advertising , Detroit, Michigan

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