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Lifecycle Marketing Specialist

Company: Whisker
Location: Auburn Hills
Posted on: January 16, 2022

Job Description:

Whisker, formerly known as AutoPets, is the maker of Litter-Robot, Feeder-Robot, and At Whisker, we believe pet parenthood can always get better.
As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether its a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers, transforming pet care along the way. And we dont rest once weve created the bestwe exist to make life for pets and pet parents endlessly better.
Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 300+ passionate employees.
Whisker is searching for a Lifecycle Marketing Specialist to join the Marketing team. The Marketing team is responsible for all consumer and website communications, partnerships and marketing activations, brand and digital. As the Lifecycle Marketing Specialist, you will drive Email and SMS strategies and executions, creative production and support personalization for our master and product brands You will collaborate closely with Creative, Data, Performance and Digital Product teams. As a rapidly growing brand, were expanding our marketing efforts to reach new pet parents everywhere and build upon our equity as a top-rated petcare brand. Our mission is to enrich the lives of every pet and pet parent through smart, connected appliances. If we sound like a team youre interested in joining, keep reading! Flexibility to work remotely or from Whisker offices in Auburn Hills, MI.
Summary:The Lifecycle Marketing Specialist is critical to accelerating the growth of Lifecycle Marketing, as it will focus on three major areas: creative production, planning & programming, and personalization. This role will report to the Lifecycle Marketing Lead and will work closely with our ESP/CDP/SMS partners and our internal Creative, Data, Dev and Marketing teams. Essential Duties and ResponsibilitiesThis list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities, as deemed necessary.

  • Manage day-to-day SMS and email execution, deployments, QA and reporting, using Bloomreach CDP and other tools
  • Coordinate execution of weblayers, web experiments, and quizzes & surveys, and reviews
  • Oversee data collection, data flow, and QA for interstitials, pop-ups, quizzes, etc.
  • Leverage CDP and new ESP features, such as real-time sending, cross-channel journeys, gamification and personalization, to increase customer retention
  • Automate segment-sharing across digital platforms, including SMS, paid-retargeting and push notifications
  • Support email and SMS list growth tactics and list hygiene activities
  • Create dynamic, personalized & easily replicable templates for email, SMS and any new channels
  • Compose Lifecycle creative briefs that clearly communicate business objectives
  • Collaborate with the digital product team on implementing test winners and web improvements that optimize the customer experience
  • Test, learn, and refine all existing journeys to increase customer LTV Requirements & Qualifications
    • BA in Marketing, Psychology, Statistics, or Communications or equivalent
    • 3+ years of experience in CRM or Lifecycle marketing, preferable for a digital native brand
    • Hands-on experience working in ESP/DSPs and reporting dashboards
    • Data-driven with the ability to translate data into actionable insights
    • Passionate about Lifecycle Marketing, staying current on the rapidly growing field
    • Exceptional multi-tasking skills
    • A passion for pets!
      Not Required but nice to have!
      • A cat or dog!
      • Bloomreach/Exponea CDP experience
      • HTML and Javascript coding
      • Mobile App marketing experience
      • Experience with Adobe Creative Suite, specifically Adobe Photoshop and/or Illustrator
        Benefits & Perks
        • Premium Medical/Dental/Vision insurance
        • Life Insurance
        • PTO
        • 14 Paid Holidays
        • Parental Leave
        • 401K with 4% Match
        • Flexible Work Arrangements
        • Top of the line equipment
          Physical Demands and Work Environment
          The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the team member is regularly required to sit and talk or hear. The team member frequently is required to use hands to handle or feel. The team member is occasionally required to stand, walk, and reach with hands and arms.The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential Jobble

Keywords: Whisker, Detroit , Lifecycle Marketing Specialist, Advertising , Auburn Hills, Michigan

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