Growth Marketing Manager
Company: phenomenon
Location: Detroit
Posted on: August 8, 2022
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Job Description:
-WHO ARE WE?We're Phenomenon Detroit, a data-driven digital
growth agency located in Detroit and LA. We're one of the fastest
growing companies in the area and are looking to grow our team with
talented, hungry, and data-driven marketers. We work with some of
the coolest companies in and around Detroit as well as San
Francisco, New York, and LA. We're becoming one of the premier
growth marketing agencies in the US and are looking for an
experienced Sr. Growth Marketing Manager that can help take us to
the next level.WHO YOU AREAn understanding of digital marketing is
required for this position. You need to understand the ins and outs
of digital marketing strategy in a fast-paced environment. You will
need to be able to control a room and talk digital marketing
strategy and growth with our clients. This position requires
someone that has been in the trenches of leading and executing a
high level digital marketing strategy. Startup experience is a huge
plus.ROLE RESPONSIBILITIES Reporting to the Head of Growth, you'll
join our growth team responsible for launching, tracking, and
optimizing campaigns across marketing channels to move qualified
prospects and corporate customers down the sales funnel for
clients. The ideal candidate will have a thirst for constantly
learning about our customers and adapting our approach to
effectively reach them.--- You'll play a key role driving
performance marketing efforts including media planning, A/B
testing, and optimization across channels - search, social,
display, email, publishers and podcasts.--- Manage testing budget
across marketing channels and adjust spend for optimized results---
Work cross-functionally with content and sales teams to identify
and execute demand and lead generation opportunities for clients---
Establish and oversee marketing email drip strategy and nurturing
sequences for clients--- Identify key assets to be used in
performance marketing campaigns, demand/lead generation, and
drip/nurture sequences for clients--- Identify improvements to our
website and social channels that will increase conversions--- Work
with SEO specialist to execute back-linking strategy and optimize
content from the client website for clients--- Build and own
attribution models for marketing campaigns - Multi-touch,
Multi-Channel, marketing mix for clients--- Develop and own
analytics dashboard to track key growth metrics and KPI's for
clientsJOB REQUIREMENTS/SKILLS--- 4-7 years with digital marketing
experience, preferably at a tech companies--- Excellent
communication skills both written and verbal--- Experience creating
/ managing media plans for SEO, display, google Ads, paid social,
display, native, publisher direct and ABM ad tactics--- Experience
in both demand and lead generation tactics--- Experience in setting
up / managing drip and nurture sequences--- Proven history of
driving higher conversions and CPA for marketing campaigns--- You
take a holistic approach to attribution modeling including a
top-down marketing mix approach and bottom-up multitouch model.---
Experience with creating reports with attribution modeling
software--- Experience with CRM's like Hubspot and Salesforce---
Experience generating web traffic via blogs and other content
marketing--- Cross-functional project management experience with
multiple stakeholders across several departments. Experience
working with project management tools like Asana.--- Exceptional
attention to detail and organization is a must.--- Experience with
Google Workspace Suite--- Has a desire to make the world a better
place and is eager to use their unique growth skills to accomplish
that.WHY YOU SHOULD JOIN US:
Keywords: phenomenon, Detroit , Growth Marketing Manager, Advertising , Detroit, Michigan
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here to apply!
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