Growth Marketing Manager

Company: phenomenon
Location: Detroit
Posted on: August 8, 2022

Job Description:

-WHO ARE WE?We're Phenomenon Detroit, a data-driven digital growth agency located in Detroit and LA. We're one of the fastest growing companies in the area and are looking to grow our team with talented, hungry, and data-driven marketers. We work with some of the coolest companies in and around Detroit as well as San Francisco, New York, and LA. We're becoming one of the premier growth marketing agencies in the US and are looking for an experienced Sr. Growth Marketing Manager that can help take us to the next level.WHO YOU AREAn understanding of digital marketing is required for this position. You need to understand the ins and outs of digital marketing strategy in a fast-paced environment. You will need to be able to control a room and talk digital marketing strategy and growth with our clients. This position requires someone that has been in the trenches of leading and executing a high level digital marketing strategy. Startup experience is a huge plus.ROLE RESPONSIBILITIES Reporting to the Head of Growth, you'll join our growth team responsible for launching, tracking, and optimizing campaigns across marketing channels to move qualified prospects and corporate customers down the sales funnel for clients. The ideal candidate will have a thirst for constantly learning about our customers and adapting our approach to effectively reach them.--- You'll play a key role driving performance marketing efforts including media planning, A/B testing, and optimization across channels - search, social, display, email, publishers and podcasts.--- Manage testing budget across marketing channels and adjust spend for optimized results--- Work cross-functionally with content and sales teams to identify and execute demand and lead generation opportunities for clients--- Establish and oversee marketing email drip strategy and nurturing sequences for clients--- Identify key assets to be used in performance marketing campaigns, demand/lead generation, and drip/nurture sequences for clients--- Identify improvements to our website and social channels that will increase conversions--- Work with SEO specialist to execute back-linking strategy and optimize content from the client website for clients--- Build and own attribution models for marketing campaigns - Multi-touch, Multi-Channel, marketing mix for clients--- Develop and own analytics dashboard to track key growth metrics and KPI's for clientsJOB REQUIREMENTS/SKILLS--- 4-7 years with digital marketing experience, preferably at a tech companies--- Excellent communication skills both written and verbal--- Experience creating / managing media plans for SEO, display, google Ads, paid social, display, native, publisher direct and ABM ad tactics--- Experience in both demand and lead generation tactics--- Experience in setting up / managing drip and nurture sequences--- Proven history of driving higher conversions and CPA for marketing campaigns--- You take a holistic approach to attribution modeling including a top-down marketing mix approach and bottom-up multitouch model.--- Experience with creating reports with attribution modeling software--- Experience with CRM's like Hubspot and Salesforce--- Experience generating web traffic via blogs and other content marketing--- Cross-functional project management experience with multiple stakeholders across several departments. Experience working with project management tools like Asana.--- Exceptional attention to detail and organization is a must.--- Experience with Google Workspace Suite--- Has a desire to make the world a better place and is eager to use their unique growth skills to accomplish that.WHY YOU SHOULD JOIN US:

• You'll get paid at a competitive rate with room to grow.
• Full time work from home
• Our team is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally!
• Loads of perks including health and dental benefits, unlimited PTO, tons of snacks, an office dog, and a friendly working environment.

Keywords: phenomenon, Detroit , Growth Marketing Manager, Advertising , Detroit, Michigan