Digital Retail Marketing Manager
Company: Parks, Experiences and Products
Location: Oak Park
Posted on: September 24, 2022
Now is the time to join our Disney e-commerce team as we grow
and reimagine a digital-first shopping experience on shopDisney.com
working across our vast portfolio of franchises and brands -
including Disney, Pixar, Marvel, Star Wars, 20th Century Studios,
National Geographic and ESPN to bring magic into the daily lives of
everyone around the world.
The Manager, Marketing will develop marketing campaigns and
strategies that drive the direct-to-consumer retail channels, with
a primary focus on shopDisney.com. You will work with
Direct-to-Consumer leadership, Consumer Products, Games &
Publishing (CPGP) Marketing Strategy and Disney Parks, Experiences
& Products (DPEP) Marketing Center of Excellence to develop
marketing programs that bring Disney's many franchises and stories
to life for our Guests.
Lead the development of marketing plans that increase traffic,
engagement, sales, and brand awareness. Develop Direct-to-Consumer
marketing strategies that can be used through the DPEP's Marketing
Center of Excellence / performance marketing.
Identify essential Audiences and Customer Journeys and ensure these
are addressed within our seasonal / product campaigns, as well as,
within our always on efforts.
Provide Creative briefs that establish creative requirements to
support all campaigns and messaging. Partner with the Media leads
(Site, Store, PR, Email, Display, and Social) to use the agreed
upon assets in the development of marketing across all platforms to
provide marketing campaigns and messages that are consistent across
Report on campaign performance across all channels to understand
the effectiveness of strategies to improve site engagement &
Lead the hindsight process by providing a summary of for each
campaign including performance against goals / KPI's, lessons
learned, and areas for improvement / growth.
Develop compelling marketing plans and one-sheets for communicating
marketing programs to company partners.
Manage the approval process of all marketing efforts, including
internal, executive, brand, franchise, Legal, and 3rd party.
Identify opportunities to become integrated into TWDC messages to
increase shopDisney messaging outside of our direct media
Collaborate with merchants, planners, site, stores, and other leads
to develop programs across the chain and for strategic, one-off
Ensure that all marketing elements and programs are on 'brand' and
are supporting the projects that have been set forth by the
Basic Qualifications :
8+ years marketing experience
Previous ecommerce marketing experience
Understanding of digital product development
Knowledge of current marketing technologies and trends
Excellent project management skills
Experience transforming data into insights to uncover the 'so
Ability to work within a matrixed environment
The Team :
The Parks, Experiences and Products segment includes Disney's
iconic travel and leisure businesses, which include six resort
destinations in the United States, Europe and Asia, a top-rated
cruise line, a popular vacation ownership program, and an
award-winning guided family adventure business. Disney's global
consumer products operations include the world's leading licensing
business across toys, apparel, home goods, digital games and apps;
the world's largest children's publisher; Disney store locations
around the world; and the shopDisney e-commerce platform.
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international family
entertainment and media enterprise with the following business
segments: media networks, parks and resorts, studio entertainment,
consumer products and interactive media. From humble beginnings as
a cartoon studio in the 1920s to its preeminent name in the
entertainment industry today, Disney proudly continues its legacy
of creating world-class stories and experiences for every member of
the family. Disney's stories, characters and experiences reach
consumers and guests from every corner of the globe. With
operations in more than 40 countries, our employees and cast
members work together to create entertainment experiences that are
both universally and locally cherished.
This position is with Walt Disney Parks and Resorts U.S., Inc.,
which is part of a business segment we call Parks, Experiences and
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity
employer. Applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
sexual orientation, gender identity, disability or protected
veteran status. Disney fosters a business culture where ideas and
decisions from all people help us grow, innovate, create the best
stories and be relevant in a rapidly changing world.
Additional Information :
Our Benefits: Disney offers a rewards package to help you live your
best life. This includes health and savings benefits, educational
opportunities and special extras that only Disney can provide.
Learn more about our benefits and perks at
This role is located in Orlando, Florida
Keywords: Parks, Experiences and Products, Detroit , Digital Retail Marketing Manager, Advertising , Oak Park, Michigan
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