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Digital Retail Marketing Manager

Company: Parks, Experiences and Products
Location: Oak Park
Posted on: September 24, 2022

Job Description:

Now is the time to join our Disney e-commerce team as we grow and reimagine a digital-first shopping experience on shopDisney.com working across our vast portfolio of franchises and brands - including Disney, Pixar, Marvel, Star Wars, 20th Century Studios, National Geographic and ESPN to bring magic into the daily lives of everyone around the world.

The Manager, Marketing will develop marketing campaigns and strategies that drive the direct-to-consumer retail channels, with a primary focus on shopDisney.com. You will work with Direct-to-Consumer leadership, Consumer Products, Games & Publishing (CPGP) Marketing Strategy and Disney Parks, Experiences & Products (DPEP) Marketing Center of Excellence to develop marketing programs that bring Disney's many franchises and stories to life for our Guests.

Responsibilities :
Lead the development of marketing plans that increase traffic, engagement, sales, and brand awareness. Develop Direct-to-Consumer marketing strategies that can be used through the DPEP's Marketing Center of Excellence / performance marketing.
Identify essential Audiences and Customer Journeys and ensure these are addressed within our seasonal / product campaigns, as well as, within our always on efforts.
Provide Creative briefs that establish creative requirements to support all campaigns and messaging. Partner with the Media leads (Site, Store, PR, Email, Display, and Social) to use the agreed upon assets in the development of marketing across all platforms to provide marketing campaigns and messages that are consistent across medias.
Report on campaign performance across all channels to understand the effectiveness of strategies to improve site engagement & conversion.
Lead the hindsight process by providing a summary of for each campaign including performance against goals / KPI's, lessons learned, and areas for improvement / growth.
Develop compelling marketing plans and one-sheets for communicating marketing programs to company partners.
Manage the approval process of all marketing efforts, including internal, executive, brand, franchise, Legal, and 3rd party.
Identify opportunities to become integrated into TWDC messages to increase shopDisney messaging outside of our direct media channels.
Collaborate with merchants, planners, site, stores, and other leads to develop programs across the chain and for strategic, one-off priorities.
Ensure that all marketing elements and programs are on 'brand' and are supporting the projects that have been set forth by the Director, Marketing.

Basic Qualifications :
8+ years marketing experience
Previous ecommerce marketing experience
Understanding of digital product development
Knowledge of current marketing technologies and trends
Excellent project management skills
Experience transforming data into insights to uncover the 'so whats'
Ability to work within a matrixed environment

The Team :

The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across toys, apparel, home goods, digital games and apps; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Additional Information :
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

This role is located in Orlando, Florida
#CPGPJobs #DPEPFLA

Keywords: Parks, Experiences and Products, Detroit , Digital Retail Marketing Manager, Advertising , Oak Park, Michigan

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