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Marketing Coordinator

Company: RAMPF Group
Location: Wixom
Posted on: November 26, 2022

Job Description:

Position: Marketing CoordinatorDepartment: Marketing Location: Wixom, MIFLSA: Nonexempt
Position OverviewResponsible for leading the efforts of the marketing team to carry out marketing campaigns. Duties include researching market trends and compiling reports, creating marketing campaign content like graphics, blog posts and/or social media posts and leading marketing events.
Primary Functions and Responsibilities

  • Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, coordinating mailing lists and establishing contacts
  • Maintaining an inventory and directory of sales support material making sure all resources are accurate and current while coordinating new material creation as needed
  • Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
  • Supporting the Sales Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations
  • Manage social media, internet inquiries and web store
  • Create and deliver press releases, media relations content, case studies, assist with monthly newsletters and communications
  • Maintain CRM system to enter and track all customer data, ensure accuracy of data and prepare reports
  • Continually seeking and researching new sources of prospective customers while providing recommendations to leadership
  • Performs other duties as assigned Knowledge, Skills and Abilities
    • Excellent interpersonal skills for representing organizations in public, during media events and product demonstrations and while participating at trades shows
    • Strong written and verbal communication skills to communicate clearly with all departments as well as customers, vendors and contractors
    • Firm grasp on various marketing platforms, channels and best practices including graphic design, social media and digital and email marketing
    • Knowledge of SEO/Content Marketing
    • Demonstrated project management skills, ability to multi task and prioritize work load, attention to detail
      Minimum Qualifications
      • Bachelor's Degree in Business Administration, Marketing, Communications or related
      • 1-3 years of marketing experience
      • Experience in traditional and digital marketing, media relations, communications and trade shows
      • Working knowledge of CRM applications
      • Deadline driven and responsible for accurate and thorough results
      • Proactive and independent worker Work Environment & Physical Requirements
        • Office and warehouse environment, can lift up to 25 lbs
        • Flexibility to work overtime, as required
        • Travel, up to 25%

Keywords: RAMPF Group, Detroit , Marketing Coordinator, Advertising , Wixom, Michigan

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