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Marketing Account Executive

Company: Alliance Franchise Brands
Location: Plymouth
Posted on: March 19, 2023

Job Description:

Marketing Account ExecutiveWho You AreYou are an experienced advertising/marketing communications professional with a track record of producing on-target messaging for clients. You are a self-motivated, resourceful individual with a flexible personality, -able to multi-task (wear multiple hats) and deal with adjusting timelines, short-turn client requests and multiple deliverables. You are also a strong conceptual thinker and strategic collaborator, with an innate understanding of how words and images go together to effectively convey a message. You enjoy working with other creatives (writers, art directors, photographers, videographers) and have always paid attention to outstanding competitive (and non-competitive) marketing campaigns. You've also developed a habit of proactively researching background material over-and-above what a client has provided. Plus, you take real pride in crafting and presenting great creativity (headlines, body copy, scripts, calls-to-action, etc.).Who We AreWe're a -marketing communications (ad) agency searching for a talented client contact account person with a passion for the English language. If you like the idea of working on some great national and regional accounts and want to work alongside a bunch of down-to-earth strategic thinkers, you'll want to check us out.This is a full-time position that involves all aspects of the profession, including (but not limited to):

Liaison with clients, including creative briefingsDrafting project briefs as needed, as well as be involved in new business presentationsCrafting your own concepts and copy (words and images) for sharing with team membersInterpreting research and audience insights to develop creative strategies and campaignsFormulating strategies & composing creative marketing campaign proposals (both print and digital/multi-media initiatives)Work with internal team to develop program and project creative concepts, including program themes, headlines, body copy, video scripts, speeches, blogs, social media posts, etc.Managing a variety of creative marketing projects and budgets, which could include trade and consumer print projects, shows/events, multi-media advertising, new (social) media content, PR, branded merchandise and moreOversee and execute campaigns and programs from inception through delivery, ensuring that all elements adhere to brand guidelines -Desired Skills, Experience & Qualifications:
4-8+ years creative agency account management experience with creative and vendor management collaborationDemonstrates creative thought leadership through examples of campaigns in a diverse portfolioCan effectively contribute to all aspects of campaigns from concept development through execution, including creative, traditional media, new (social) media, etc.Comfortable participating in internal and external creative briefings, pitches, brainstorm sessions and status/production meetingsPossesses strong verbal, written and presentation skills, and has a positive collaborative personalityHas the ability to work independently and with a team to meet deadlinesExperience managing multiple projects, flexibility in sorting out competing priorities, working swiftly under pressure and meeting project deadlinesDemonstrate excellent command of the English language and proofreading skills - understands effective (and great) copy that successfully engages the target audienceThrives in a nimble, fast-paced environmentHas kept current with digital and marketing trends and can apply those tactics to projectsExperience working in Word, Excel and PowerPoint; Microsoft Teams a plusBachelor's degree or higher in Marketing, Advertising, Journalism, English or related fieldIf you have excellent interpersonal skills, are detail oriented and enjoy connecting and engaging with a variety of personalities, this is an outstanding opportunity. Top Five Requirements
Experienced advertising account executiveDemonstrated ability for creative thought leadership (diverse portfolio examples)Experience managing both external clients and internal creative teamAbility to compose and draft creative presentations, both print, digital and PowerPoint formatsAbility to oversee and execute campaigns and programs, including an aptitude to effectively contribute to all aspects, from concept development through creative execution and beyondHow we support you
Time Away: -We provide paid holidays and paid time away to spend with your family and friendsPlanning for the Future: -plan for the near and long-term with our 401K retirement savings plan with matching and company contributionsSupporting your Health & Well-being: -We offer flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, Healthcare FSA and Dependent care FSA, critical illness and accident -insurance. - We also offer an Employee Assistance Program to support you and your family.Other Compensation: Bonus eligibilityPowered by JazzHR

Keywords: Alliance Franchise Brands, Detroit , Marketing Account Executive, Advertising , Plymouth, Michigan

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