Sr Director Digital Marketing - Digital Experience

Company: VirtualVocations
Location: Detroit
Posted on: September 3, 2024

Job Description:

A company is looking for a Sr. Director, Digital Marketing - Digital Experience.



Key Responsibilities:

Develop and execute a comprehensive digital marketing strategy focused on optimizing the B2B customer journey and enhancing the overall digital experience
Implement data-driven Conversion Rate Optimization (CRO) strategies to maximize conversion rates across all digital touchpoints
Lead a high-performing digital marketing team, providing strategic guidance, mentorship, and fostering a collaborative and innovative culture


Required Qualifications:

Proven experience in digital marketing leadership roles, with a focus on B2B marketing
Strong understanding of digital experience design, user experience (UX), and customer journey mapping, SEO & PPC
Demonstrated success in implementing and optimizing conversion rate optimization strategies
Exceptional analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Up-to-date knowledge of digital marketing trends, tools, and technologies

Keywords: VirtualVocations, Detroit , Sr Director Digital Marketing - Digital Experience, Advertising , Detroit, Michigan