Strategic Manager, Analytics

Company: Analytic Recruiting Inc.
Location: Auburn Hills
Posted on: December 5, 2019

Job Description:

Background: Global Automobile manufacturer seeks a Strategic Manager to join its Analytics & Strategy group. Candidate will develop marketing specific use cases on how the Organizations newly created omni-channel customer centric data platform (CDP) can best be leveraged to enhance the customer experience.
This is NOT a technical role, however the candidate will leverage the CDP and conceptualize marketing strategies that produce consistent incremental ROI on omni-channel initiatives.
What Will You Do:

• will build measurement plans
• conceptualize marketing strategies that drive traffic and increase conversions, formulate product recommendations and channel personalization strategies, build A/B tests to optimize acquisitions, retention, churn initiatives, and collaborate on segmentation schemes for targeted marketing
  More Info:
  • must have strong communication and presentation skills
  • thorough understanding of the customer marketing lifecycle
  • most importantly have proven experience leveraging data to influence marketing decisions
  • this is a senior individual contributor role based in Auburn Hills, MI however can work from Detroit one day/week
  • relocation assistance provided to those that require it.
    
    Contact Me:

Keywords: Analytic Recruiting Inc., Detroit , Strategic Manager, Analytics, Executive , Auburn Hills, Michigan