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Marketing And Public Relations Manager

Company: Pitstop
Location: Detroit
Posted on: January 15, 2021

Job Description:

About Pitstop: Pitstop is a virtual technician that helps fleets and large enterprise customers predict vehicle failures before they happen. Pitstop accomplishes this by leveraging connected car data, custom algorithms, AI, and machine learning.
Imagine being able to predict a battery failure on your vehicle many weeks before it happens. Pitstop can do that today. Come join a team that is advancing the automotive industry into new capabilities and truly leveraging the value of data
We need to continue building our brand, create additional awareness, and drive top of funnel activity.
Marketing & PR Manager:

  • Create a strategy around marketing and communications to support top of funnel leads, enhanced brand awareness, and thought leadership
  • Identify weaknesses in existing marketing campaigns, content, digital, etc and develop pragmatic solutions within budgetary constraints
  • Design and create promotional campaigns
  • Lead the following marketing initiativeso----Digital Content / Brochures / Email / Video - Much of this internallyo----Web Updateso----Case Studies / White Papers: Slides and Webo----Create and Improve Sales Material --- Slides / Templates / etco----Conference / Support / Displayso----SEO
    • Lead the following communication initiativeso----Social Media Posting / Commenting / And getting followerso----PR Announcementso----Blogso----Conference / Public Speaking Engagements
      • Additional press & publication reach outEssential Qualifications
        • Bachelor---s degree required (with a Marketing / Communication focus)
        • Minimum 5 years of success in Marketing / Public Relations
        • Creativity is a MUST
        • Self-Starter
        • Experience in working in Saas or Automotive (Fleet Mgt a plus)
        • Proven ability to successfully achieve targeted business results
        • Ability to adapt and ---Wear Multiple Hats--- in a start-up --- extreme growth situation
        • Team player: We are a collaborative environment and--"We win and lose as a team"
        • Elite communicator both verbally and written
        • Ability to build and present to media, conferences, other---Preferred Qualifications
          • Telematics / Connected Car experience preferable in the fleet segment
          • Vendor Management
          • Passion for Automotive Industry
          • Industry associations and contacts
          • Media contacts and relationships
          • In depth knowledge of the entire vehicle ecosystem (build --- sell --- repair)

Keywords: Pitstop, Detroit , Marketing And Public Relations Manager, Executive , Detroit, Michigan

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