Alliances Portfolio Marketing Manager - Human Experience (Enabling Manager) - National_Office
Company: Deloitte
Location: Detroit
Posted on: May 16, 2022
Job Description:
Alliances Portfolio Marketing Manager - Human Experience
(Enabling Manager)
Role Overview
The Alliances Marketing Manager is responsible for the development
and implementation of integrated marketing campaigns, client-facing
programs, and event sponsorships. You will have the opportunity to
oversee aspects of marketing strategy, content development, core
messaging and positioning, creative direction, sales enablement,
and budgeting. You will create targeted industry and account-based
marketing campaigns to drive pipeline and create visibility and
strength of our Alliance relationships. You'll build and maintain
relationships with Alliance partners and collaborate with key
stakeholders to clearly define requirements and deliver expected
results.
As the Alliances Marketing Manager, you will be responsible for
driving alliance marketing programs, building internal and external
awareness of technology solutions in a fast-paced team environment.
You'll develop a broad understanding of Deloitte market offerings
and solutions to create effective alliance marketing initiatives.
In this hands-on role, you must be an exceptional communicator with
critical thinking and proactive problem-solving skills. This role
supports Deloitte's Ecosystems & Alliances business strategy and
collaborates with some of the world's leading technology providers
to address business challenges and meet new market needs.
Work You'll Do
- Plan and deliver effective marketing programs which build
pipeline for alliance programs and drive business growth for
Deloitte's Alliances go to market initiatives
- Collaborate with key relationship managers, alliance, and sales
teams to develop integrated alliance marketing campaigns to achieve
Deloitte and partner pipeline goals through marketing automation,
events, thought leadership, collateral, and digital marketing.
- Develop annual and quarterly marketing plans to meet business
goals and work closely with leadership and cross-functional teams
to execute agile plans and support tracking of marketing budgets
aligned to alliance strategy.
- Identify and drive marketing programs leveraging alliance
market development funds and Deloitte investments
- Create strategic messaging and positioning to differentiate
Deloitte and advance awareness of capabilities, offerings,
solutions, and successes across the broader organization and in the
marketplace
- Design event strategy for annual conferences, regional events,
roundtables, and alliance sponsored events; engaging in sponsorship
negotiations; Execute agreed upon plans to support initiatives
within described budgets
- Measure effectiveness of marketing activities and adjust plans
and tactics based upon collected metrics; Contribute to the
creation of ROI reports
- Maintain project timelines and deliverables to ensure
successful execution of programs with reporting and tracking of
leads; consult and collaborate with stakeholders to clearly define
requirements and expected results
- Maintain processes to ensure consistently high quality of
marketing deliverables, coordinating internal service providers and
external vendors supporting projects as required
- Contribute to the success of the Marketing team by sharing
marketing best practices across Alliance teams and identify
opportunities to leverage content and messaging from related areas
of the organization
- Coach others and participate in performance feedback process of
the team
- Work closely with team members to share best practices and
leverage marketing programs and initiatives; create a culture of
collaboration and continuous improvement.
The team
Deloitte Consulting's Ecosystems & Alliances Team is made up of
professional alliance managers, alliance marketers and technical
architects who understand the principles that drive successful
alliance relationships. Together, they enable differentiated,
innovative go-to-market solutions between our practice and alliance
partners that bring quantified value to our clients and incremental
revenue to the firm.
Qualifications:
Required:
- Bachelor's degree in Marketing or related field
- 8+ years of professional B2B marketing experience in
professional services marketing or technology marketing
- 3+ years of management experience leading direct reports
- Experience in creating demand generation programs and digital
marketing strategies
- Strong performance in developing, managing, and executing
multichannel marketing programs, with a collaborative mind-set, to
consistently deliver high quality results
- Experience in developing digital advertising, branding, and
social media to support event marketing activations
- Experience creating written messaging, thought leadership and
B2B collateral as well as presenting concepts and ideas to
colleagues, internal clients, and alliance partners
- Experience leading by influence and ability to work within a
matrix organizational structure with a persistent focus on client
service (both internal and external)
- High proficiency with MS Excel, Word, and PowerPoint
- Up to 30% travel required
Preferred:
- 5+ years of prior relevant experience with technology alliance
marketing experience preferred
- Advanced degree a plus
- Experience in managing and developing marketing teams
- Experience working with a team in a virtual mode with remote
resources
- Agile marketing experience
Skills:
- Ability to synthesize information to create powerful, succinct
materials; familiarity with integrating various technologies and
tools to support marketing efforts
- Proven management capabilities with excellent written and oral
communications skills.
- Strong negotiation, project management and problem-solving
skills; flexibility and adaptability
- Demonstrable organization skills and ability to prioritize
multiple tasks simultaneously and keep time sensitive, highly
visible projects running smoothly
- Must be legally authorized to work in the United States without
the need for employer sponsorship, now or at any time in the
future.
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Keywords: Deloitte, Detroit , Alliances Portfolio Marketing Manager - Human Experience (Enabling Manager) - National_Office, Executive , Detroit, Michigan
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