Consumer Research Manager
Company: Kelly Professional & Industrial
Location: Sterling Heights
Posted on: August 7, 2022
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Job Description:
Consumer Research ManagerLocation: Sterling Heights MIDirect
Hire: 85-95K depending on experienceHours: M-F 8am-5pm
Job descriptionKelly's client is seeking an experienced,
data-driven Consumer Insights Research Manager to join the Product
Development Team. This new role will be instrumental in the process
of inspiring new products through deep understanding of human
needs, attitudes, and behaviors.Selected candidate will be
responsible for initiating, designing, executing, and analyzing
research from product concept to post-launch, creating consumer
empathy and understanding. Our client is looking for a high energy
candidate who works well with customers, research colleagues,
designers, engineers, product managers, and executives. Selected
candidate will have experience in conducting research utilizing the
techniques of qualitative and quantitative data along with analysis
of syndicated data. Responsibilities: - Design, conduct and
synthesize research to identify new product, marketing, and
experience opportunities. Develop a deep understanding of consumer
needs, attitudes, and behaviors. - Recommend new and innovative
ideas/approaches to address priorities. - Identify, design, and
implement a variety of research methodologies to address business
needs. Conduct research using a wide range of qualitative and
quantitative techniques, including in-depth interviews, in-situ
observation, small group discussions, online journaling, online
surveys and product clinics. - Lead all phases of a research
project independently, including assessing needs, designing
research, conducting research, developing insights, and creating
reports and presentations. - Leverage proven frameworks for
analyzing this research and developing actionable recommendations.
Facilitate workshops and ideation sessions to help translate
insights about human needs into product or experience ideas. -
Effectively communicate insights to audiences ranging from
working-level teams to senior executives. Help drive a culture of
human-centered design across the entire organization.
Basic Qualifications: - Bachelor's degree in marketing, Social
Sciences, Business, or related field required. Minimum of five
years of Consumer Insights / Market Research experience. - Superior
organizational skills and ability to manage multiple tasks and meet
aggressive deadlines. - Self-motivated and excels in a
collaborative, team environment. - Knowledge of market research
methodologies and synthesis of resulting data into insightful
conclusions and stories. - Demonstrated quantitative, study design,
critical thinking, and problem-solving skills. Strong skills in
mTAB and Microsoft Office Suite/Google applications. - Ability to
formulate context, identify patterns, develop insights and
implications, and deliver data-driven alternatives and clearly
communicate the same. - Ability to write concise, creative, and
insightful reports, and to effectively communicate research
findings to team members of all levels and backgrounds. Preferred
Qualifications:Candidate should have an un-ending desire to
understand consumers. Energy and enthusiasm to pursue new tools and
develop new skills. Highly creative in developing effective
deliverables via various media. Experience with analytic techniques
including correlations, regression, factor analysis, cluster
analysis, Max-Diff, and conjoint analysis. Experience with
analytical platforms such as R, SPSS, and Tableau SAS. Please apply
online or email resumes to chri259@kellyservices.com
Keywords: Kelly Professional & Industrial, Detroit , Consumer Research Manager, Executive , Sterling Heights, Michigan
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