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Consumer Research Manager

Company: Kelly Professional & Industrial
Location: Sterling Heights
Posted on: August 7, 2022

Job Description:

Consumer Research ManagerLocation: Sterling Heights MIDirect Hire: 85-95K depending on experienceHours: M-F 8am-5pm
Job descriptionKelly's client is seeking an experienced, data-driven Consumer Insights Research Manager to join the Product Development Team. This new role will be instrumental in the process of inspiring new products through deep understanding of human needs, attitudes, and behaviors.Selected candidate will be responsible for initiating, designing, executing, and analyzing research from product concept to post-launch, creating consumer empathy and understanding. Our client is looking for a high energy candidate who works well with customers, research colleagues, designers, engineers, product managers, and executives. Selected candidate will have experience in conducting research utilizing the techniques of qualitative and quantitative data along with analysis of syndicated data. Responsibilities: - Design, conduct and synthesize research to identify new product, marketing, and experience opportunities. Develop a deep understanding of consumer needs, attitudes, and behaviors. - Recommend new and innovative ideas/approaches to address priorities. - Identify, design, and implement a variety of research methodologies to address business needs. Conduct research using a wide range of qualitative and quantitative techniques, including in-depth interviews, in-situ observation, small group discussions, online journaling, online surveys and product clinics. - Lead all phases of a research project independently, including assessing needs, designing research, conducting research, developing insights, and creating reports and presentations. - Leverage proven frameworks for analyzing this research and developing actionable recommendations. Facilitate workshops and ideation sessions to help translate insights about human needs into product or experience ideas. - Effectively communicate insights to audiences ranging from working-level teams to senior executives. Help drive a culture of human-centered design across the entire organization.
Basic Qualifications: - Bachelor's degree in marketing, Social Sciences, Business, or related field required. Minimum of five years of Consumer Insights / Market Research experience. - Superior organizational skills and ability to manage multiple tasks and meet aggressive deadlines. - Self-motivated and excels in a collaborative, team environment. - Knowledge of market research methodologies and synthesis of resulting data into insightful conclusions and stories. - Demonstrated quantitative, study design, critical thinking, and problem-solving skills. Strong skills in mTAB and Microsoft Office Suite/Google applications. - Ability to formulate context, identify patterns, develop insights and implications, and deliver data-driven alternatives and clearly communicate the same. - Ability to write concise, creative, and insightful reports, and to effectively communicate research findings to team members of all levels and backgrounds. Preferred Qualifications:Candidate should have an un-ending desire to understand consumers. Energy and enthusiasm to pursue new tools and develop new skills. Highly creative in developing effective deliverables via various media. Experience with analytic techniques including correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis. Experience with analytical platforms such as R, SPSS, and Tableau SAS. Please apply online or email resumes to

Keywords: Kelly Professional & Industrial, Detroit , Consumer Research Manager, Executive , Sterling Heights, Michigan

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