Director Programmatic Strategy and Activation
Company: Cross Talent Solutions
Location: Detroit
Posted on: August 8, 2022
Job Description:
Cross Talent Solutions is currently seeking top level
professional talent who are looking to pursue a rewarding career
either as a permanent or contract employee. If you see a specific
position that meets your needs on the positions page apply
directly. If you can't quite find what you are looking for send us
your resume on the Apply page. All applications must be complete
with the following to be considered: Director Programmatic Strategy
and Activation Apply Type Direct Hire ID NY85-2711262 Posted Jul
13, 2022 Our client is part of a global media conglomerate
responsible for developing best-in-class programmatic technology
solutions. In a widely disparate technology landscape, they deliver
the most comprehensive, highest-performing programmatic solutions
within the market.Additionally, our client provides extensive
expertise for some of the best and brightest brands across its
agency partner landscape. Headquartered in the United States, they
operate in almost 75 markets worldwide.Position SummaryThe
Director, Programmatic Strategy & Activation -will be responsible
for establishing strong relationships with clients and partners
which includes being the primary point of contact for day-to-day
management of client business. The ideal candidate will have
-senior level client negotiation and management experience with the
ability to write clearly and to make lively, imaginative but
substantive presentations.
- Hybird in office (Detroit) - no mandated days, will depend on
client/team meetings or what we call "moments that matter"Essential
Functions
- Assist Senior Director/VP in defining and delivering business
and client financial performance plans, forecasts and targets
- Combine media market & technical knowledge, data analysis and
client feedback to help sell, develop, configure, operate and
optimize complex campaigns to meet client objectives
- Bring to team an in-depth knowledge of the digital media
industry and media market dynamics and managerial client service
experience
- Become an expert in the use and best practices for multiple
Demand Side Platforms, offering insights on how to improve campaign
effectiveness through deep use of each platform's
functionality
- Manage account planning and account assignment processes across
his/her unit, including managing to a tiered level of service based
on account tiers
- Mentor and develop his/her unit, including goal setting,
collaboration, training, feedback reviews and other career
development opportunities
- Define allocation of portfolio management to his/her respective
team with the approval of the Senior Director/VP, Programmatic
Specialist team
- Ensures that his/her team is fully trained on all aspects of
planning and audience reporting, use of research tools, as well as
the development of writing and presentation skills
- Develop, evolve and refine the client service process
- Consult with operations team regarding development and
alignment of campaign capabilities and service delivery
- Monitor and track performance vs target revenue objective
- Proactively support the Senior Director, Programmatic
Specialist in hitting the revenue goals defined at the beginning of
the year for this specific unit by looking for organic growth
opportunities and new business opportunities within his/her cluster
clients
- Ensure all tactical media plan requirements are correctly
communicated to all relevant teams and entered in the relevant
platforms (CID/Campaign checklist)
- Oversee client services unit and assist in monitoring and
control of media spend by CM team for a portfolio of clients to
ensure on-time and complete delivery of online advertising
budgets
- Ensure successful delivery of work to track, measure, and
analyze all campaign activities and drive resolution of delivery
and performance issues
- Develop longer term solutions for clients including custom data
management solutions, data solutions and work with clients and
agencies to expand scope of services within client base to capture
all possible opportunities arising from the audience platform
approach
- Act as a first point of escalation for Programmatic related
issues around and not limited to campaign performance. Ensure
issues are dealt with tact and in a timely manner
- Proactively monitor and track performance across all campaigns
and regularly review campaign performance with CM team
- Partner with the CM to ensure relevant strategies are
implemented and ensure campaigns are meeting/exceeding client
goals
- Manage revenue analysis to optimize and provide strategic
guidance
- Be responsible for the effective delivery of client service to
internal stakeholders as well as external clients
- Define spending strategies, success metrics and portfolio
management with his/her respective team
- Proactively participate in account planning management meetings
with all account agencies within his/her portfolio
- Develop training programs for agencies and clients (101, 201,
future of programmatic---)
- Actively participate in new business and internal agency
dealings
- Provide proactive contribution to client's business growth by
identifying new business opportunities
- Be a programmatic evangelist for internal & external
stakeholdersQualifications
- Bachelor's degree or equivalent work experience
- Preference to Economics, Finance, Mathematics, Business or
other quantitative concentration
- 7+ years plus experience in digital media account management
with a leading online advertising agency, network, advertising
exchange or optimization firm, preferably in a client service
focused role
- Sales, pitching and business development experience strongly
favored
- Experience of working to targets and forecasts and taking
responsibility for the business performance of a client or group of
clients within an organization
- Experience with yield optimization through a bid management
platform such as SEM preferred -Skills:
- Excellent quantitative and analytical skills with the ability
to draw conclusions based on data
- Strong knowledge of ad targeting methodologies
- Understanding of ad networks, ad exchanges, DSPs and/or auction
marketplaces
- Ability to investigate, analyze & solve problems, and clearly
communicate results
- MS Office fluency, including Excel pivot tables & chart making.
Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data
manipulation tools a strong plus
- Experience in growing, managing and inspiring internal teams;
strong leadership and organizational skills
- Handle multiple projects in a fast-paced environment with the
ability to learn and apply new concepts and tools quickly
- Excellent verbal and written communication skills, ideally
comfortable in a consultative, client-facing environment
- Ability to work collaboratively as part of a cross-functional
team
- As required by client business priorities, this role will need
to accommodate flexibility with their work schedule as needed
Keywords: Cross Talent Solutions, Detroit , Director Programmatic Strategy and Activation, Executive , Detroit, Michigan
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