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Associate Director, Programmatic

Company: Assembly
Location: Detroit
Posted on: January 27, 2023

Job Description:

We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.

ICYMI: Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!

Assembly is looking for an Associate Director, Programmatic to bolster our Programmatic team. The Associate Director, Programmatic is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns. Our Associate Director will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives. The Associate Director will then work to activate biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed. The right candidate will have a strong grasp of media analytics and be able to derive actionable insights as well as clearly communicate with account teams and clients. We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively both as a mentor and direct contributor. This positions reports into the Director, Programmatic. This is a full-time, exempt position.

Responsibilities:

  • Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
  • Support programmatic sales and growth by serving as programmatic partner to all account and media teams
  • Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
  • Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
  • Stay current on platform features and techniques for activating, measuring and optimizing media programs
  • Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
  • Support the development of process standards and train team members on the how and why
  • Oversee campaign set-up of programmatic buys in DSPs
  • Oversee campaign QA process
  • Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.
  • Assist traders to manage program pacing and performance
  • Work directly in campaigns as needed to leverage advanced experience and ensure best in class results
  • Troubleshoot issues on all pre-production and live campaigns
  • Support traders' growth and development including areas of campaign management and communication
  • Support account team in delivering regular performance and optimization updates
  • Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

    Requirements:
    • 5+ years of experience with DSP platforms (self-managed) - The Trade Desk, DV360, Amazon, Roku's OneView DSP, VerizonDSP, Amobee, etc.
    • Ability to interpret campaign performance with regards to programmatic variables - Geo, device, demos, behavioral, creative, targeting layers
    • Tactical execution experience - CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
    • Proficiency in Excel is required
    • Experience training, mentoring and managing team members

      Preferred Skills:
      • Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
      • Experienced managing a team and career path
      • Dynamic Creative Optimization (DCO) execution experience a plus
      • Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

        Why Assembly?
        • We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals
        • We recognize and celebrate your success...all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated
        • We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
        • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it's needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
        • We care about social and environmental Impact - we have dedicated Impact Champions who collaborate globally to make sure we're leaving the world better than we found it
        • We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
        • We're part of Stagwell, the challenger network built to transform marketing. We're nimble and digital-first, and we're quickly growing to take on the biggest legacy hold cos

          Certifications & Physical/ Work Environment:

          Certificates, Licenses and Registrations:

          This role does not require certificates, licenses and/or registrations

          Physical Activity and Work Environment:

          This role does not require any physical activity. The work environment is indoors with a moderate to low noise-level

          Disclaimer:

          The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

          At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

          Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

          #LI-Hybrid

Keywords: Assembly, Detroit , Associate Director, Programmatic, Executive , Detroit, Michigan

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