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Sr. Customer Relationship & Loyalty Manager

Company: Common Citizen
Location: Ferndale
Posted on: March 20, 2023

Job Description:

Job Title: Sr. Customer Relationship & Loyalty ManagerDepartment: MarketingReports to: Sr. Marketing ManagerFSLA Status: Exempt About Us Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: 'cannabis for humanity' and 'change for the better'. 'Cannabis for humanity' meaning we put people first in everything we do - from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. 'Change for the better' meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA. About This Role Every position at Common Citizen from seed to sale, is contributing to our mission to serve our fellow citizens of Michigan with the highest quality, safest cannabis product through our highly individualized and education-oriented provisioning centers. We are looking for a talented Customer Relationship and Loyalty Manager to build and steward CRM capabilities for our brand. As a talented Customer Relationship and Loyalty Manager, you will lead the development and execution of a loyalty strategy for Common Citizen and will drive continuous improvement of all facets of the loyalty program by driving acquisition, retention, and customer engagement and seamlessly integrate activities into the overall marketing plan. As with everyone at Common Citizen, our talented Sr. Customer Relationship and Loyalty Manager should also have a personal passion for contributing to the Common Citizen movement to end the social stigma that prevents people from discovering the higher quality of life that cannabis can provide. ResponsibilitiesOutlined below is what we see you doing at this point in time. We are a fast-growing company looking for people that are excited to grow along with us.
Responsibilities include but not limited to:

  • Responsible for optimization and maintenance of all CRM software & associated data management systems, inclusive of but not limited to: Email/SMS/MMS Loyalty Systems, Retail/Wholesale data management platforms.
  • Partner with internal stakeholders and external agencies for the creation and execution of enterprise loyalty strategy and integration of loyalty program into marketing activities.
  • Recruit, activate and retain loyalty members through an intimate understanding of the market & consumer needs to improve loyalty metrics.
  • Continuous development and implementation of the consumer segmentation strategy that contributes to the overall marketing objectives.
  • Ensure relevant loyalty member incentives and secure an effective use of media channels media as part of the overall marketing mix.
  • Deliver customized and targeted direct communication to the loyalty members to strengthen competitive position and build lifetime relationship with loyalty members
  • Co-operate with all functions/ stakeholders, especially the retail & wholesale teams, in the overall development & management of the program
  • Manage all insights, analytics, reporting and KPI delivery to dynamically evolve and improve the loyalty programs.
    The Experience You Bring and the Skills we Need:
    • Bachelor's Degree
    • Minimum of 3 years direct experience working on email, CRM, loyalty, referral, SMS or lifecycle marketing campaign.
    • Experience with managing and/or implementing world class retail loyalty programs
    • Customer Relationship Management (CRM) and loyalty experience, including direct and targeted marketing, database management.
    • Experience with utilizing first party and third-party data to drive strategy.
    • Agency and/or cross-functional leadership and experience leading multiple stakeholders
    • Autonomous, self-starter approach and comfortable with ambiguity
    • An understanding of the retail environment, strong business, and marketing acumen
    • Creative mindset and ability to challenge common ways of thinking.
    • Strong presentation and communication skills.
      Physical Requirements
      • Regularly required to sit for long periods of time
      • Use hands to handle, control, or feel objects, tools, or controls.
      • Reach with hands and arms; and talk or hear.
      • Occasionally required to stand and walk.
      • Frequently lift and/or move up to 10 pounds.

        Why You'd Love This RoleYou have:
        • A high level of professionalism and believe in our founding principles: "Cannabis for humanity" and "Change for the better". As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
        • A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
        • A desire to change the social perception of cannabis and a passion for humanity.
        • A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
        • Value integrity and honesty and want to bring those values to the cannabis industry.
        • Enjoy being part of a team and sharing your skills with your fellow citizens.
        • An appreciation for all stages of the production cycle of cannabis, including harvesting, trimming and processing.
        • An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse.

          We offer:
          • Medical, Dental, Vision benefits active your first day of employment
          • Paid time off
          • Employee discount
          • Employee sponsored life insurance
          • Employee assistance program
          • 401K & 401K matching
            Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
            ***Must be at least 21 years of age as required by the Cannabis Regulatory Association**

Keywords: Common Citizen, Detroit , Sr. Customer Relationship & Loyalty Manager, Executive , Ferndale, Michigan

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