Content Marketing Manager

Company: OneStream Software
Location: Birmingham
Posted on: November 20, 2023

Job Description:

Description Content Marketing Manager
Remote, USA OneStream Software LLC

Benefits Offered Vision, Medical, Life, Dental, 401K
Employment Type Full-Time
Compensation $91,000.00 - $115,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience.

ABOUT THE JOB
We are seeking a superstar Content Marketing Manager to join our fast-growing company and marketing team. Reporting to SVP, Product and Customer Experience Marketing, the Content Marketing Manager will help shape the content strategy, establish processes, develop and drive execution for the content calendar while partnering across the global marketing team including but not limited to product and customer marketing, campaign management and creative resources.
As an inquisitive and data-driven content marketer, the successful candidate will continuously evaluate and initiate strategies to measure and improve content performance across marketing channels. The Content Marketing Manager will also partner across OneStream Sales Enablement, Product and other teams to develop and execute key enablement strategies to drive awareness and adoption of select marketing content across the organization.
RESPONSIBILITIES
Primary Responsibilities:

• 
  
• Collaborate on the development and participation of market research for the purposes of thought leadership content production and opportunities, and competitive intelligence.
  
• Build and elevate the brand story, including turning complex concepts into short, compelling value proposition messages that grab our targets' interests and differentiates us from competitors.
  
• Assist in content production across all media types including blogs, white papers, emails and subject lines, google search advertisements, websites, landing pages, social media (paid and owned), webinar/podcast copy, video scripts and more.
  
• Assist in content development to support brand evolution across our business, helping define value propositions and brand voice and tone to align with the appropriate product/solution.
  
• Effectively operate within software platforms as assigned by the department or business (ex. project management software, team chat, or AI tools.)
  
• Guide content writers and production teams on best practices for industry research, persona targeting, and production process best practices.
  
• Guide and delegate to designers to turn content into finished pieces such as infographics, video, and other animated ads and interactive assets.
  
• Identify and develop customer profiles and persona documentation; align with customer/ buyer journey. Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that to successful GTM strategies.
  
• Develop content marketing programs and campaigns to support demand generation initiatives that contribute to new and existing customer revenue goals.
  
• Develop and own the cross functional content calendar and project management across blogs key social
  
• media inputs, and marketing collateral and content, including expert insights, videos, webinars, case studies, updates to sales collateral, etc.
  
• Develop messaging and positioning across sales and marketing collateral including presentations, white papers, data sheets, and other tools, to enable Go-To-Market teams to effectively communicate the value of OneStream's platform.
  
• Assist in product launches in collaboration with product management, develop collateral and sales tools, and work closely with sales and marketing teams to craft marketing plans and own product launches. Also, drive and support partner enablement in collaboration with partner marketing.
  
• Partner with digital team where applicable to align strategies to help drive performance of content distribution via all channels, earned and paid, including email, social, SEO/website, ads, etc. Collaborate closely on keywords and calls-to-action to increase content performance.
  
• Deliver dashboard and/or other reporting to team, highlighting successes and making recommended strategic/tactical adjustments.
  
• Conduct thorough research on industry trends, target audience preferences, and competitor activities to identify content opportunities and gaps.
  
• Collaborate with internal stakeholders to understand business goals, target audience personas, and product/service offerings to create relevant and impactful content.
  
• Monitor and analyze content performance metrics to identify areas for improvement and make data-driven recommendations.
  
• Generate ideas to drive adoption of content across OneStream stakeholder groups, while receiving and responding to customer and internal stakeholder feedback.
  
• Proficiency in and use of SEO and Google Analytics required.
  
  
  QUALITIES OF A SUCCESSFUL CANDIDATE
  Formal Education and Certification
  
  • 
    
  • Bachelor's Degree in Marketing, Communications, Journalism, or equivalent work experience.
    
    Knowledge and Experience
    
    • 
      
    • 5 - 7 years copywriting and content creation experience in a SaaS/B2B product or solution marketing field.
      
    • 5+ years of product marketing experience in a SaaS/B2B environment.
      
    • 3+ years of Enterprise Content Management Systems experience, such as SharePoint, WordPress, Drupal
      
    • Writing experience across channels, e.g. social, blogs, video storyboards, website copy with SEO focus, whitepapers, webinars, and more.
      
    • Experience writing gated content (intended for download/database growth).
      
    • Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts and planning on multiple levels.
      
    • Integrated marketing management, generalist who can orchestrate end to end marketing campaigns across channels, from strategy to tactical execution and reporting; full campaign accountability.
      
    • Experience with project management tools for tracking work a plus (e.g. Asana, Monday.com).
      
    • Familiarity of tools such as Canva and InDesign to help create and manage multiple
      
      Nice to Have
      
      • 
        
      • Advanced degree/MBA
        
      • Proficiency in MS Office, including Excel and PowerPoint, and in-product engagement tools e.g., Intercomm a plus.
        
        
        Personal Attributes
        
        • 
          
        • Outstanding written, verbal and editing skills, including application of brand voice.
          
        • Ability to embrace change and love working in dynamic, growing environments.
          
        • Demonstrated strong analytical skills with action-oriented mindset focused on data-driven results.
          
        • Demonstrated effective organizational skills to maximize workflow efficiency, follow processes and effective presentation skills.
          
        • Organized.
          
        • Strong reasoning skills.
          
        • Self-motivated, self-starter.
          
          
          • 
            
          • Independent thinker, uses good judgement
            
          • Ability to think fast on their toes
            
          • Sound decision making skills
            
          • Ability to evaluate pros and cons
            
          • Ability to multitask a variety of projects.
            
          • Prioritization skills.
            
          • Comfortable communicating with all levels of management.
            
          • Experience with OneStream Software not required.
            
          • Legally authorized to work for any company in the United States without sponsorship.
            
            
            WHO WE ARE
            OneStream is an independent software company backed by private equity investors. OneStream provides an intelligent finance platform built to enable confident decision-making and maximize business impact. OneStream unleashes organizational value by unifying data management, financial close and consolidation, planning, reporting, analytics and machine learning. We empower Finance and Operations teams with AI-enabled insights to make faster and more intelligent decisions every single day. All in a single, modern CPM platform designed to continually evolve and scale with your organization.
            We are equally fanatical about our OneStream family members (formally known as employees). We are a team in every sense of the word. Everyone here is approachable and excited to pitch in and help. We work hard and play hard. The right candidate is easy to get along with, always willing to lend a hand, excited about coming to work, and happy to contribute to the team.
            
            WHY JOIN THE ONESTREAM TEAM
            
            • 
              
            • Transparency around corporate structure, salary, and benefits
              
            • Core value of customer success
              
            • Variety of project work (not industry specific)
              
            • Strong culture and camaraderie
              
            • Multiple training opportunities
              
              Benefits at OneStream SoftwareOneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:
              
              • 
                
              • Excellent Medical Plan
                
              • Dental & Vision Insurance
                
              • Life Insurance
                
              • Short & Long Term Disability
                
              • Vacation Time
                
              • Paid Holidays
                
              • Professional Development
                
              • Retirement Plan
                
                OneStream Software is an Equal Opportunity Employer.
                #LI-Remote Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
                
                The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: OneStream Software, Detroit , Content Marketing Manager, Executive , Birmingham, Michigan