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Brand Partnerships Manager

Company: Whisker
Location: Auburn Hills
Posted on: June 7, 2024

Job Description:

Description:Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether its a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.Summary:The Brand Partnerships Manager will lead the development of Whiskers partnerships including: influencers, celebrity and brand partnerships to drive awareness, credibility and influence. This is a strategic and hands-on role, reporting to the Director of Brand Marketing. The ideal candidate will have a strong marketing background with a proven track record of fostering relationships with high-profile influencers and celebrities and delivering business results from impactful partnerships.What You'll Do:This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.Develops and executes celebrity, influencer, and brand partnership strategies to elevate brand awareness, build credibility, and achieve marketing goalsIdentifies and recruits influencers, celebrities, industry figures, pet enthusiasts and brand ambassadors, whose values and target audiences align with Whiskers brandCultivates and maintains strong relationships and negotiates terms and agreementsCoordinates and supports campaign activations with each partner, including content briefing, creation, activation, press and media strategy in coordination with Growth and Creative teamsTracks and analyzes the impact of celebrities, influencers and partnerships on brand metrics and adjust strategies accordinglyEffectively manages talent budget across influencers, ambassadors, and other partnershipsCollaborates with Whiskers finance team on invoicing and payment needed to compensate talentWorks closely with the legal team to contract celebrities, influencers and ambassadorsRequirements: What You'll Bring:Bachelor's degree in Marketing, Communications or related field5+ years of experience in influencer marketing and celebrity partnerships with experience directly managing an agency or team.Direct-to-consumer experience delivering business results.Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.Excellent communication skills, both written and verbal.Strong collaboration skills, with the ability to work effectively across cross-functional teams.First-to-market mindset with a passion for tracking the latest trends and jumping on new ideas.Proficiency in marketing analytics tools and platforms.Demonstrated ability to thrive in a fast-paced, dynamic environmentComfortable with office pets (cats, dogs)Benefits & Purrks:Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the why, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrows pet productsplus a whole lot of extras. You will also be provided with:Premium Medical/Dental/Vision insurancePaid parental leaveWhisker Parents Program1 day 'pawternity' leave for new pet adoptionPet Insurance401K matchFlexible spending accountsCompany-paid short-term disability and life insuranceEmployee Assistance Program (EAP)Generous paid time off14 Paid HolidaysTop of the line equipmentStatement of Inclusivity: We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive. Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status. #onsite1by Jobble

Keywords: Whisker, Detroit , Brand Partnerships Manager, Executive , Auburn Hills, Michigan

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