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Head of Marekting

Company: Fin'l Services General, Ann Arbor, MI
Location: Ann Arbor
Posted on: May 20, 2019

Job Description:

Company is a rising star in the financial services industry. At Company, we created a culture that encourages community, caring and open communication. We want our associates to speak up, become innovators and make impactful changes – no matter what position they hold within the company. What makes our team special Our “We Care” approach in all that we do. At Company we collaborate, question the norm, reinvent and help each other succeed. If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you! The Head of Marketing must be a strong leader with the ability to drive the development and implementation of strategic marketing activities that increase brand awareness across Company, establish tactical plans and be accountable for results. This leader will direct the activities of the marketing team, within the group, collaborate with cross functional departments, and utilize outside vendors, in creating innovative marketing campaigns that build brand awareness, drive leads and increase market share. This role is ultimately responsible for marketing execution including marketing communications (internal & external), thought leadership, marketing materials, media planning, digital marketing, lead generation, and events. Work closely with Executive team to integrate corporate strategy into marketing execution Posts all social media feeds and oversees content of monthly newsletter, corporate website and IR websites Direct media and analyst communications to promote, establish, and maintain a cohesive and consistent “story” in the marketplace SKILLS & QUALIFICATIONS: Experience leading major marketing initiatives and teams Deep knowledge across all social media platforms Digital and web marketing experience Significant interaction with outside vendors and agencies Heavy executive interaction as part of day-to-day execution Mortgage experience not necessary

Keywords: Fin'l Services General, Ann Arbor, MI, Detroit , Head of Marekting, Executive , Ann Arbor, Michigan

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