Dealer Digital Program Manager
Company: Stellantis
Location: Auburn Hills
Posted on: December 2, 2025
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Job Description:
We are seeking a Dealer Digital Program Manager to lead the CDJR
Dealer Digital Program. This role will serve as the primary liaison
between CDJR brand teams, media teams, and the Digital Dealer
execution team to ensure alignment across all digital initiatives.
The ideal candidate will be responsible for maintaining consistent,
brand-compliant website experiences across the CDJR dealer network,
while also collaborating closely with the Tier 1 media team to
coordinate Tier 3 media plans and spend. Key Responsibilities
include but not limited to: Serve as the primary liaison between
CDJR brand teams, sales teams, Business Centers (BCs), and
internal/external digital teams to ensure seamless coordination
across initiatives Translate brand strategy and directives into
clear, actionable digital initiatives that drive measurable
improvements in lead generation and vehicle sales through
dealership websites Maintain strong, collaborative relationships
with cross-functional partners including Mopar, Certified Used
Vehicles, Sales, Fleet, Commercial Vehicles, and Brand Marketing
teams to align on shared goals and digital priorities Oversee
multiple concurrent digital projects, ensuring all deliverables
meet timelines, brand standards, and performance expectations Make
strategic decisions regarding digital content, site functionality,
and third-party integrations to optimize dealer website
effectiveness Proactively identify opportunities to enhance the
dealer digital ecosystem and streamline digital operations Partner
regularly with the Tier 1 media team to align Tier 3 plans and
spend, eliminate cross-tier duplication, and maximize media
efficiency Serve as the Tier 3 lead for the ongoing Connected
Marketing Funnel project which aims to ensure cohesive marketing
integration across marketing tiers
Keywords: Stellantis, Detroit , Dealer Digital Program Manager, IT / Software / Systems , Auburn Hills, Michigan
