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Account Supervisor

Company: Carol H Williams Advertising
Location: Detroit
Posted on: April 10, 2021

Job Description:

CAROL H. WILLIAMS ADVERTISING is the premier Multicultural/African-American, Creative Communications Agency with expertise in multicultural markets. .
We're seeking talent with experience and knowledge in the multicultural/segmented and Black/African-American target with experience in a nationally recognized advertising agency.
A successful CHWA account supervisor is a motivated, self-starting, team-oriented account lead that loves the business of creative advertising, supports and upsells the creative work, works well with others, is an attentive listener, works hard and understand the timelines of delivering exceptional work, and derives personal satisfaction in servicing the client's business in an opportunity-driven environment. If you are a collaborative, hardworking individual that enjoys finding creative solutions to marketing problems and can engage in business with diverse consumers that we are speaking to and through, we would love to talk to you about opportunities with our organization.
LOCATION: San Francisco Bay Area/Oakland, CA Office
POSITION PURPOSE:The Account Supervisor is the key, day-to-day agency representative for the client and maintains a highly responsive service orientation in all transactions by utilizing internal agency resources to manage the stability and growth of assigned accounts by ensuring that client needs are anticipated and met. The Account Supervisor is responsible for full immersion into the client's business, products, consumers, and competition and identifying the bigger opportunities coming out of this knowledge. Reporting to the Account Director, the A/S is ultimately responsible for ensuring that quality work is delivered to clients, on time, and on budget.

  • Provide strategic leadership to guide the Client's marketing and advertising directions.
  • Understand the elements of a strategic marketing plan and be able to actively participate in its generation and implementation.
  • Possess and demonstrate knowledge - and passion - of the client's business and industry to direct their marketing and advertising plans. Leverages knowledge to anticipate strategic and project changes, and shifts in workflow priorities as needed.
  • Write project briefs in line with Client objectives by identifying the key project outcomes and soliciting client feedback and gaining approval prior to the job opening meeting.
  • Works closely with the Strategy Supervisor to develop the creative brief in line with Client objectives by identifying the key project outcomes and soliciting Client feedback and gaining approval with the Client.
  • Understands the dynamic nature of the development of advertising campaigns and can supervise/lead Clients in accordance with their companies' objectives and budgets.
  • Provide strategic input to creative ideas relative to strategy and client's goals.
  • Collaborate and consult with the Media and Creative departments to develop the agency's recommendation for the advertising mix and creative approach to be taken on any given campaign.
  • Coordinate with agency partners to ensure integrated campaign synergies.
  • Ensure that agency deliverables are strategically on target.
  • Report status to other team members by evaluating and communicating within the agency all pertinent information provided by the client and outside sources; prepare meeting conference reports and status reports/updates, which are viewed internally as well as externally for Clients.
  • Conduct regular meetings with the account team and relevant members of other services to discuss client problems, opportunities, and work in progress.
  • Get in front of clients' needs, understand what they need to do next to accomplish their objectives (in support of their business goals).
  • Lead and manage the scheduling and flow of work; work closely with traffic and/or project manager(s) as needed.
  • Support the profitability of assigned accounts-through cost-consciousness of expenses and actively seek opportunities to grow the scope of work. Promote and sell agency services by identifying and pursuing new business opportunities within the account.
    • Assist with new business development efforts and responding to RFPs.
    • Review and approve billing as needed.
    • Assist with special projects as needed.
      • Solid knowledge/experience in multicultural marketing and advertising and segmented marketing Black/African American consumers and audiences categories.
      • Experience with creative communications, media, and marketing.
      • Ability to foster strong, cohesive working interdisciplinary teams.
      • Aptitude to define solutions that will generate measurable results for the client.
      • Thorough knowledge of the principles of advertising, marketing, and media. Basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism.
      • Thorough knowledge of the dynamics of digital and interactive. How each digital and interactive element performs alone and together and how they are constantly changing.
        • Experience as a Senior Account Manager/Account Supervisor at a nationally recognized Advertising Agency
        • 5+ years in the industry or related experience.
        • Minimum education is a 4-year bachelor's degree.
        • Responsible for full immersion in the clients' business, products, consumers, and competition and identifying what opportunities come from knowledge (resume must reflect this experience in description and years/education).
        • Experience with various project types, including digital/web, mobile, video, brand, and strategic consulting.

          We reserve the right to reject any applicant who does not meet these criteria.
          CHWA truly values diversity within its organization and strives to ensure that applicants are considered fairly for opportunities, regardless of age, race, color, religion, gender, sexual orientation, pregnancy-related status, marital status, veteran status, a physical or mental disability where the individual is qualified regardless of national or ethnic origin.

Keywords: Carol H Williams Advertising, Detroit , Account Supervisor, Other , Detroit, Michigan

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