Lead Content Strategist

Company: Dentsu Aegis Network
Location: Detroit
Posted on: June 10, 2021

Job Description:

Job Description

The Content Strategist will assess the content needs on a project to help better serve the end user and simultaneously meet the business goals of the client. This includes the writing, planning, execution, and optimization of content on websites, apps, portals, and other digital experiences. This strategy expert must be able to gather key business and user insights to create a long-term vision for the content.

Responsibilities

• Oversee content requirements and create content strategy deliverables across a project life cycle. This includes enterprise level content maps, models, matrices, guidelines and strategies that align with client requirements.
• Creating and maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans for clients.
• Collaborate with a large team of UX designers and graphic designers to brainstorm, sketch and implement user flows.
• Managing a group of stakeholders, assisting in business development, and involved in the technical integration of content.
• Eventually coaching team members (junior, mid-level, and even senior content writers and strategists) by providing regular performance feedback, check-ins, and reviews.
• Develop lightweight, repeatable processes, workflows, and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
• Ability to take a comprehensive and strategic approach to storytelling, tying together big ideas/concepts in a way that engages customers.
• Lead the development and execution of a holistic content strategy.
• Work closely with other project teams like Research, UX, UI/Creative, SEO, Account, Strategy, Business Analysis, and Project Management to deliver a cohesive, collaborative, and consistent customer experience.

Keywords: Dentsu Aegis Network, Detroit , Lead Content Strategist, Other , Detroit, Michigan