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Communications Manager

Company: Zeta Interactive
Location: Detroit
Posted on: June 12, 2021

Job Description:

Zeta Global is on mission to be the preferred marketing platform to accelerate growth for the world's largest consumer brands and enrich the connections they have with their customers.

The Communications Manager will be a valued part of our growing Marketing team by expanding our Communications function, reporting directly into the GVP of Marketing & Communications. This role will be responsible for building and executing communications campaigns in support of our business objectives by ensuring that journalists and other key audiences understand Zeta's value proposition. This will include building out Zeta's data insights program, launching new products, and supporting corporate announcements. We are looking for a self-starting, extraordinary storyteller who will help identify how, who and when to release exciting Zeta updates to the market and to our internal team.

Zeta has an inclusive, diverse and collaborative culture where everyone has an entrepreneurial spirit at heart. We are looking for people who thrive in a fast-paced environment alongside other hard-working teammates.

What You Will Be Doing

  • Develop and execute media relations strategies to enhance the market's understanding of Zeta's vision, strategy, and product value.
  • Write corporate press releases, internal communications, executive bylines, and support the development of issue-based messaging.
  • Build relationships with top-tier reporters to help advance Zeta's mission.
  • Oversee Zeta Central (our intranet) and manage internal calendar for employee announcements.
  • Partner closely with the rest of the Marketing team, Investor Relations, Product, Legal, HR and Diversity & Inclusion on cross-functional initiatives.
  • Staff interviews and speaking opportunities as necessary.
  • Continuously improve communications effectiveness through measurement and insights.

What You Should Have

  • Strong media relations skills and a passion for communications (4+ years experience)
  • Portfolio of secured placements that have been placed in business, trade or technology outlets; existing media relationships
  • Outstanding written and verbal communication skills
  • Experience working at or with public companies
  • Agency management experience preferred but not required
  • Critical problem solver
  • Ability to strategize and execute against communications plans to drive brand awareness through storytelling both internally and externally
  • Collaborative and thrives working across multiple work streams
  • Highly organized, detail-oriented and able to meet deadlines consistently
  • Creative, thoughtful and passionate about storytelling
  • Experience working with all levels of management, including interfacing with c-suite executives
  • Ability to develop highly creative campaigns with an eye for uncovering new opportunities
  • Open and effective communicator; someone who is not afraid to throw out an idea or challenge an existing one to advance the company's mission
  • Eager to learn and open to trying new initiatives
  • Enthusiasm and excitement for a new opportunity
  • A self-starter, able to own and run projects
  • Flexible, adaptable and open: able to juggle multiple projects at once and openness to change as it happens
  • Familiarity with communications tools i.e. Cision, TrendKite, MuckRack, Meltwater, etc.

Diversity, Equity and Inclusion at Zeta

We are committed to building diverse teams with different identities, backgrounds and perspectives.

We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.


About Zeta Global

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels - Email, Display, Social, Search and Mobile - Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

Keywords: Zeta Interactive, Detroit , Communications Manager, Other , Detroit, Michigan

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