Senior Associate, Brand Experience

Company: Publicis Collective
Location: Birmingham
Posted on: June 25, 2022

Job Description:

Role Objectives:

• Assist the Manager in development of digital media plan options and recommendations
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
• Ensure proper execution of traditional and digital media plans by monitoring buys/schedules
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
• Demonstrate creativity and agility when problem solving
• Deliver POVs/position papers on key client issues and/or client opportunities
• Prepare media authorizations per approved plans/project requestsQualificationsMinimum Qualifications:
  • 1+ years of Media Planning experience
  • MediaTools knowledge is a must
  • Familiarity with Competitive systems (AdViews/Kantar)
  • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
  • Strong proficiency within Excel and PowerPoint
  • Strong communication and presentation skills
  • Professional, with strong teamwork skills
  • Curious and motivated
  • Solution-oriented problem solver
  • Adept at time management and handling shifting prioritiesAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Keywords: Publicis Collective, Detroit , Senior Associate, Brand Experience, Other , Birmingham, Michigan