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Senior Associate, Brand Experience

Company: Publicis Collective
Location: Birmingham
Posted on: June 25, 2022

Job Description:

Role Objectives:

  • Assist the Manager in development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
  • Ensure proper execution of traditional and digital media plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requestsQualificationsMinimum Qualifications:
    • 1+ years of Media Planning experience
    • MediaTools knowledge is a must
    • Familiarity with Competitive systems (AdViews/Kantar)
    • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
    • Strong proficiency within Excel and PowerPoint
    • Strong communication and presentation skills
    • Professional, with strong teamwork skills
    • Curious and motivated
    • Solution-oriented problem solver
    • Adept at time management and handling shifting prioritiesAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Keywords: Publicis Collective, Detroit , Senior Associate, Brand Experience, Other , Birmingham, Michigan

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