Senior Associate, Brand Experience
Company: Publicis Collective
Location: Birmingham
Posted on: June 25, 2022
Job Description:
Role Objectives:
- Assist the Manager in development of digital media plan options
and recommendations
- Maintain accurate budget control and flow of media activity and
update client on timely/consistent basis
- Demonstrate strong understanding of online media fundamentals,
including media math, target audience development, and
communication goals (reach/frequency)
- Demonstrate proficiency with systems/tools (MRI, Media Tools,
ComScore)
- Gather and analyze appropriate research to provide sound,
strategic, consumer-insights-driven digital media
recommendations
- Establish collaborative, productive working relationship with
implementation teams to ensure media strategies are being delivered
and brand goals and client needs are being met
- Ensure proper execution of traditional and digital media plans
by monitoring buys/schedules
- Develop strong working relationship with partner agencies
(where/when applicable), helping create a seamless communications
process
- Demonstrate creativity and agility when problem solving
- Deliver POVs/position papers on key client issues and/or client
opportunities
- Prepare media authorizations per approved plans/project
requestsQualificationsMinimum Qualifications:
- 1+ years of Media Planning experience
- MediaTools knowledge is a must
- Familiarity with Competitive systems (AdViews/Kantar)
- Working knowledge of Syndicated research tools (eg. MRI,
Comscore, etc.)
- Strong proficiency within Excel and PowerPoint
- Strong communication and presentation skills
- Professional, with strong teamwork skills
- Curious and motivated
- Solution-oriented problem solver
- Adept at time management and handling shifting
prioritiesAdditional InformationAll your information will be kept
confidential according to EEO guidelines.
Keywords: Publicis Collective, Detroit , Senior Associate, Brand Experience, Other , Birmingham, Michigan
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