DetroitRecruiter Since 2001
the smart solution for Detroit jobs

Senior Associate, Brand Experience

Company: Publicis Collective
Location: Birmingham
Posted on: June 25, 2022

Job Description:

Role Objectives:

  • Assist the Manager in development of digital media plan options and recommendations
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
  • Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
  • Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
  • Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
  • Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
  • Ensure proper execution of traditional and digital media plans by monitoring buys/schedules
  • Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
  • Demonstrate creativity and agility when problem solving
  • Deliver POVs/position papers on key client issues and/or client opportunities
  • Prepare media authorizations per approved plans/project requestsQualificationsMinimum Qualifications:
    • 1+ years of Media Planning experience
    • MediaTools knowledge is a must
    • Familiarity with Competitive systems (AdViews/Kantar)
    • Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
    • Strong proficiency within Excel and PowerPoint
    • Strong communication and presentation skills
    • Professional, with strong teamwork skills
    • Curious and motivated
    • Solution-oriented problem solver
    • Adept at time management and handling shifting prioritiesAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Keywords: Publicis Collective, Detroit , Senior Associate, Brand Experience, Other , Birmingham, Michigan

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Michigan jobs by following @recnetMI on Twitter!

Detroit RSS job feeds