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Coordinator, Digital Partnerships

Company: Assembly
Location: Detroit
Posted on: January 27, 2023

Job Description:

We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences. We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.

ICYMI: Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!

Assembly is looking for a Coordinator, Digital Partnerships to join our Display & Paid Social Media team. This Coordinator, Digital Partnerships position requires you to be highly resourceful, with a high level of accuracy and attention to detail. We're looking for people who want to further their career in digital marketing. Our perfect candidate for this opening will be an enthusiastic, pro-active, detail-oriented, and hardworking young professional, able to build, execute, monitor and evolve client paid media campaigns by following agency and product best practices and using best in class tools and technology to measure, test, optimize, and recommend new ideas to management.

Responsibilities:

  • Assist in the planning and management of campaigns on social and display platforms (Facebook, Instagram, Google Display Network, YouTube, and various DSPs, etc.) working within the native tools on each platform to execute and optimize campaigns, etc.
  • Optimize campaigns to meet and/or exceed advertiser goals through channel-specific levers, including but not limited to audience testing, creative testing, bid adjustments, and placement testing
  • Build campaigns and ad sets within Campaign Manager (formerly DCM) to traffic ad campaigns across multiple platforms. QA the campaign builds and initial data to ensure successful launch
  • Leverage research tools and resources to plan campaign tactics that adhere to client goals and target audience Research industry benchmarks by platform and client vertical
  • Collaborate with creative team and account managers to align messaging and targeting based on best practices and campaign objectives for new ad tests
  • Combine data analysis and client feedback to configure, operate and optimize campaigns to meet client objectives
  • Support your manager in preparing agendas and communicating weekly progress. Help to provide insights that highlight the story behind the data

    Requirements:
    • Interest in social and display buying, paid media execution, and optimization - any hands-on experience (Internships, etc.) is a major plus
    • Knowledge of paid social and display landscape
    • Excellent time management and organization skills
    • Analytical thinker who can recognize critical issues and focus attention accordingly as demonstrated through weekly performance analysis with ability to identify when in depth analysis is needed
    • A resourceful self-starter with a very high work rate-able to get things done without constant input and support
    • Works well both independently and collaboratively
    • Enjoys exploring new territory
    • Advanced knowledge of Excel, including pivot tables, VLookup formulas, etc.
    • Positive and outgoing personality, with the professional demeanor and ability to relate well with team members, upper management, clients, and media partners

      In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $45,000 -$50,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

      In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

      At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

      Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

      #LI-Hybrid

Keywords: Assembly, Detroit , Coordinator, Digital Partnerships, Other , Detroit, Michigan

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