SFMC Marketing Cloud Integration Lead
Company: Stellantis
Location: Auburn Hills
Posted on: January 1, 2026
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Job Description:
We’re looking for a Salesforce CRM expert to lead the charge on
data and journey orchestration as part of a strategic
cross-functional initiative to unify the customer experience. The
Connected Funnel project aims to bring together CRM data with web,
media, and CDP signals to create smarter, more connected customer
journeys across the entire funnel. Key Responsibilities include but
not limited to: Represent the CRM team in a cross-functional
working group alongside partners in IT, media, web, and CDP
operations Lead efforts to orchestrate CRM data for integration
into a unified, full-funnel view of the customer Define and
implement scalable data structures and audience strategies within
Salesforce Marketing Cloud to support personalization and
optimization Design and manage end-to-end journey orchestration,
leveraging CRM and CDP signals to deliver timely, relevant
cross-channel messaging Monitor Salesforce Marketing Cloud platform
performance and ensure journeys, automations, and campaigns are
running efficiently and as intended Establish and execute A/B
testing strategies to optimize CRM campaign performance and
customer experience Ensure CRM data is properly mapped, activated,
and governed within broader CDP and site frameworks Partner with
data engineering and CDP teams to align identity resolution,
tagging, and data flow strategies and integrations Collaborate with
analytics, website, and media teams to align CRM’s role in funnel
measurement and performance reporting Support experimentation and
QA of connected journeys, with an eye toward automation,
scalability, and privacy compliance Our Benefits - Designed with
You in Mind Comprehensive Health & Well-being Coverage From your
very first day, you’ll have access to medical, dental, vision, and
prescription drug coverage - ensuring you and your family stay
healthy and protected. Generous Paid Time Off We believe in
work-life balance. That’s why we offer: 17 paid holidays, including
shut-down from December 24 th through New Years Day every year.
Vacation, float & wellbeing days, sick time and fully paid parental
leave when your family needs you most. Competitive Retirement
Savings Plans We help you plan for the future with: An employer
match on contributions to your 401k, Roth, and Catch-Up plans An
employer contribution, even if you don’t contribute Income
Protection & Insurance Options Benefit from included and optional
disability, life, and other insurance programs - because your peace
of mind matters. Company Vehicle Lease Program Eligible employees
and their immediate families can enjoy company vehicle lease
options with included insurance, maintenance, and unlimited
mileage. Plus, take advantage of exclusive discounts on Stellantis
products. Family Building Benefit We proudly support all paths to
parenthood- including fertility and infertility treatments,
adoption services, and gestational surrogacy. Support for Your
Growth and Giving Back We believe in investing in your future and
your passions: Tuition reimbursement Student loan refinancing
programs 18 paid volunteer hours each year to make a difference in
your community And so much more! When you join us, you’re not just
building a career - you’re joining a company that supports you,
inside and outside of work.
Keywords: Stellantis, Detroit , SFMC Marketing Cloud Integration Lead, PR / Public Relations , Auburn Hills, Michigan
