Public Relations Account Manager (B2B Tech + Healthcare)
Company: Highwire Public Relations
Location: Highland Park
Posted on: June 25, 2022
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Job Description:
About us: Highwire Public Relations is a modern communications
agency designed for disruptive companies. As the top-ranked
independent tech and healthcare PR firm, we represent some of the
biggest brands in cloud, enterprise, security, fintech, healthcare,
and consumer. We are nimble, creative and committed to growth and
inclusivity for all our team members.At Highwire, we believe that
storytelling fuels transformation. And the most impactful stories
represent all voices and perspectives. As a values-driven agency,
we foster an inclusive environment, where everyone-regardless of
age, race/ethnicity, size, shape, gender identity, sexual
orientation, religion and different abilities-can feel safe,
celebrated and worthy. We ensure every Highwire Walker has unique
support to climb to success. Our commitment to diversity, inclusion
and belonging is permanent and foundational to our business and
culture. We aspire to change our industry and build a better future
for all.We're looking for a visionary, creative type with 5+ years
of experience growing teams and delighting clients. As an Account
Manager, you will lead 3 to 4 teams doing everything from
developing high-level strategy with clients to making magic happen
with media, influencers and social media. Rock-solid writing
skills, an in-depth knowledge of the technology industry and
proficiency with all things digital and social are a must. We also
take pride in our passionate and contemporary standard, so you
should have a track record of leading edge thinking to develop
programs that have a meaningful and relevant business impact. And,
we love and adore our staff at all levels so we're looking for
someone to inspire and energize their teams and take Highwire to
new heights. technology background and established relationships
with consumer tech media. Essential FunctionsMedia/Influencer
Relations Strong relationships particularly with business,
broadcast and influencer media and ability to direct staff to
develop the same. Strong grasp and creative use of social media
channels to engage and support efforts. Ongoing engagement of media
for the agency (e.g. blog Q, lunch talks, etc.) Experience
measuring the ROI of communications activities. Experience with
social media influencer engagement, content campaigns, and media
coverage amplification.Client Service/Management Ability to manage
PR Programs from kick off through achieving goals. Ability to set
aggressive but achievable goals based on generating news and
ongoing coverage. Exceptional client management skills and deep
personal investment in client success. Ability to manage through
periods of change or challenge. Ability to think clearly and
project confidence amid crisis situations or in the face of strong
competition. Day to day contact for clients. Develop budget and
team priority allocations and identify opportunities to increase
budget. Lead media training sessions with clients including
developing key messages and all follow up from session.Writing
Proficiencies Ability to generate a plan for a campaign or an
entire PR program. Ability to generate and edit award submissions,
press releases, fact sheets, backgrounders, biographies, tour
reports, briefing books, contributed articles, speaking opportunity
abstracts, pitches, Q, company memorandum and general team
correspondence; also responsible for their production and assembly.
Professional, articulate and timely client communication.
Development of consistent, creative, successful pitches.Agency
Operations Maintain 2 direct reports, assist in development of
goals for reports, deliver annual reviews and quarterly check ins.
Participation in new business process including proactively
identifying new targets, research and presenting at pitch.
Identify, attend and encourage others to attend networking events.
Maintain a respectful, enthusiastic, and professional attitude
towards coworkers, clients, and outside colleagues and lead team by
example. Support teams and manage up and down. Responsible use of
flexible work policies. Uses Highwire social channels; writes for
Highwire blog. Mentor junior staff to elevate development.Self
Development Proactively set up quarterly goals with principal;
track against goals and demonstrate growth. Effectively prioritize
responsibilities based on impact, timelines, workflow and client
goals. Drive projects forward independently, eliminating the need
for managers to consistent check in re: follow through/ task
completion. Identify areas for self-improvement and bring
suggestions and solutions to management. Consistently hit deadlines
or give enough notice if you won't. Attends regular networking
events.Highwire PerksCompetitive salaryMerit-based bonuses and
promotionsHybrid work model to suit your schedule and
lifestyleExcellent vacation policy including extended break for
summer and winter holiday Highwire offices close at 3pm every
Friday 401K MatchMedical and dental benefits/ FSAPaid Parental
LeaveCommuter BenefitHome office equipment stipendCuriosity Stipend
of $100 annually for books, exhibitions, etc.Cell phone
reimbursementWellness benefitCalm Meditation AppDonation
MatchFull-time writing CoachMentorshipMonthly recognition
programsEmployee referral bonusNew business referral bonusQuarterly
Highwire fun events - Thanksgiving is our favorite holidayDog
friendly work environmentExtremely supportive, nurturing
environment with many opportunities for learning and growth
Keywords: Highwire Public Relations, Detroit , Public Relations Account Manager (B2B Tech + Healthcare), Sales , Highland Park, Michigan
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