Sr Client Strategist - Auto - Local Sales
Company: Gannett
Location: Detroit
Posted on: January 26, 2023
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Job Description:
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and
digitally focused media and marketing solutions company committed
to empowering communities to thrive. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer-Prize winning content, consumer experiences and
benefits, and advertiser products and services.Our current
portfolio of media assets includes USA TODAY, local media
organizations in 46 states in the U.S., and Newsquest, a wholly
owned subsidiary operating in the United Kingdom with more than 120
local news media brands. Gannett also owns the digital marketing
services companies ReachLocal, Inc., UpCurve, Inc., and WordStream,
Inc., which are marketed under the LOCALiQ brand, and runs the
largest media-owned events business in the U.S., USA TODAY NETWORK
Ventures.To connect with us, visit www.gannett.com.USA TODAY
NETWORK is a next-generation media company re-imagining its roots.
With an unparalleled local-to-national reach, we successfully
connect consumers, communities and businesses through rich content
and award-winning digital, mobile and print products. We are about
innovation and services that are delivered whenever and
wherever.USA TODAY is seeking a Client Solutions Manager to serve
as the marketing point person in the development of integrated,
insight-based and idea-led advertising solutions. These solutions
will strategically support advertiser objectives by leveraging the
equity of the USA TODAY NETWORK, which comprises its parent
company, plus 109 local media properties. The Client Solutions
Manager is a strategic and enthusiastic solution-driver, who puts
our consumers at the core of everything we do.We are looking for
someone with strong digital experience, relevant history in working
with automotive dealer-based industries and a deep knowledge of
emerging digital technology, social media, innovative ad platforms,
competitive sites and mobile applications. What's more, you should
have the ability to effectively multi-task and manage complex
relationships with a variety of internal and external
counterparts.Specific responsibilities in this role include:1.
SALES PARTNERSHIP - MARKETING SOLUTIONS DEVELOPMENT: Develop
cross-platform, client specific advertising solutions for USA TODAY
NETWORK'S automotive sales business across digital, mobile, tablet,
print, events, social. Manage collateral development for multi-tier
automotive customers. Collaborate with internal and external teams
(sales, research, corporate marketing, product team, creative, and
more) on the creation of all client specific advertising concepts.
Develop innovative insight-based 'big idea' presentations and
respond to RFPs with strong written communication, visual/graphics,
and supporting research.2. PRE-SALE BRAINSTORM PROCESS: As part of
the proactive client outreach, work with Sales to fully understand
needs and come prepared to meetings with research and ideas and, by
meeting's end, help synthesize a strategy for moving forward.
Meeting recaps, management and sales communication skills will
ensure the success of this process.3. IDEATION & LEADERSHIP:
Participate as a key stakeholder in cross-company and external,
client-facing meetings. Ability to verbally communicate
capabilities and marketing solutions. Responsible for driving
creative ideas that are insight based and client and solutions
specific. Co-lead internal brainstorming and strategy meetings.
Responsible for pulling together ideas into a final proposal.4.
PROACTIVENESS & ADDITIONAL MARKETING DEVELOPMENT: Partner with
Sales to formulate prospect lists to whom new opportunities and
ongoing research can be presented. Work with Account Managers to
create recap presentations and develop case studies outlining
executions, including analysis of campaign results against industry
standards to showcase positive outcomes.Here's what you need:---
Bachelor's degree required AND at least 5 years of related
experience and/or training preferred. (Marketing, communications,
psychology, journalism, or English majors preferred but not
required).--- Excellent project management and organization skills,
including proven experience in developing and executing innovative,
creative and impactful integrated marketing solutions either in an
advertising agency, client, or publisher capacity.--- Creative
thinker with good writing ability.--- Ability to set deadlines and
work efficiently with internal and external clients.--- Must be a
proactive self-starter and team player with the ability to navigate
their way through a complex organization.--- Solid knowledge
of/experience with media specifically (Digital, Print, Events,
Social & Mobile platforms). Print experience helpful but not
necessary. Digital media experience necessary.--- A background in
Automotive industry-based environments, in particular digital
solutions, CRM software or data analysis--- Must be adept at
developing cross-platform opportunities that drive revenue via
alignment with corporate revenue and overall Sales goals.--- Must
possess a keen understanding of the media business, of Ad Sales and
must also have a respect for content and the creative/editorial
process.--- Must be team-oriented, collaborative and have the
ability to drive an agenda forward while also balancing needs of
multiple conflicting stakeholders.--- This position has no direct
reports but must inspire others to do what is needed and must
therefore exhibit leadership ability.--- Must be passionate about
the media business with the ability to inspire and nurture the same
in others.--- Exhibits core behaviors - e. g., interpersonal
relationship skills, communication, creativity,
analytical/strategic thinking, problem-solving, strong work ethic,
positive attitude, takes initiative, & full-scale organization
(over-arching to tactical).--- Ability to effectively manage
complex relationships with a variety of internal/external
counterparts with a positive attitude.--- Must be comfortable
delivering presentations to a variety of internal and external
audiences.--- Able to calmly manage through ambiguity and change in
a fast-paced, competitive environment.--- Understanding how to use
the following platforms: online, social, tablet, smartphones.---
Strong proficiency in Excel with added proficiency in PowerPoint
and either Mac or PC Platform. Proficiency in Tableau is a plus.---
A strong foundation working within Google Analytics (Universal
Access and G4 Platform)--- Work with third party data aggregators
like IHS Polk (Catalyst), Experian or Dominion Cross-Sell is
strongly desiredThe annualized base salary for this role will range
between $51,300 and $120,750. Variable compensation is not
reflected in these figures and based on the role, may be
applicable. Exact compensation may vary based on skills,
experience, location, and union representation, if applicable.
?What we offer:As a part of Gannett Co., Inc., the nation's largest
media and marketing solutions company, we offer a dynamic,
community-focused environment where individuals are rewarded for
exceptional performance. We offer competitive salaries and
benefits, including health care, dental and vision coverage,
flexible spending account, 401(k), paid time off, and tuition
reimbursement. Pre-employment drug testing and background screening
are required.#LI-Remote#LI-JM1#LocaliQGan.SalesGannett Co., Inc. is
a proud equal opportunity employer committed to building and
maintaining a diverse workforce. As such, we will consider all
qualified applicants for employment and do not discriminate in
connection with employment decisions on the basis of an applicant
or employee's race, color, national origin, ethnicity, ancestry,
citizenship status, sex, gender, gender identity, gender
expression, religion, age, marital status, personal appearance
(including height and weight), sexual orientation, family
responsibilities, physical or mental disability, medical condition,
pregnancy status (including childbirth, breastfeeding or related
medical conditions), education, genetic characteristics or
information, political affiliation, military or veteran status or
other classifications protected by applicable federal, state and
local laws in the jurisdictions where Gannett employs employees. In
addition, Gannett Co., Inc. will provide applicants who require a
reasonable accommodation, as a result of an applicant's disability
or religion, to complete this employment application and/or any
other process in connection with an individuals' application for
employment with Gannett Co., Inc. Applicants who require such
accommodation should contact Gannett Co., Inc.'s Recruitment
Department at Recruit@gannett.com.
Keywords: Gannett, Detroit , Sr Client Strategist - Auto - Local Sales, Sales , Detroit, Michigan
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