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Sr Client Strategist - Auto - Local Sales

Company: Gannett
Location: Detroit
Posted on: January 26, 2023

Job Description:

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.To connect with us, visit TODAY NETWORK is a next-generation media company re-imagining its roots. With an unparalleled local-to-national reach, we successfully connect consumers, communities and businesses through rich content and award-winning digital, mobile and print products. We are about innovation and services that are delivered whenever and wherever.USA TODAY is seeking a Client Solutions Manager to serve as the marketing point person in the development of integrated, insight-based and idea-led advertising solutions. These solutions will strategically support advertiser objectives by leveraging the equity of the USA TODAY NETWORK, which comprises its parent company, plus 109 local media properties. The Client Solutions Manager is a strategic and enthusiastic solution-driver, who puts our consumers at the core of everything we do.We are looking for someone with strong digital experience, relevant history in working with automotive dealer-based industries and a deep knowledge of emerging digital technology, social media, innovative ad platforms, competitive sites and mobile applications. What's more, you should have the ability to effectively multi-task and manage complex relationships with a variety of internal and external counterparts.Specific responsibilities in this role include:1. SALES PARTNERSHIP - MARKETING SOLUTIONS DEVELOPMENT: Develop cross-platform, client specific advertising solutions for USA TODAY NETWORK'S automotive sales business across digital, mobile, tablet, print, events, social. Manage collateral development for multi-tier automotive customers. Collaborate with internal and external teams (sales, research, corporate marketing, product team, creative, and more) on the creation of all client specific advertising concepts. Develop innovative insight-based 'big idea' presentations and respond to RFPs with strong written communication, visual/graphics, and supporting research.2. PRE-SALE BRAINSTORM PROCESS: As part of the proactive client outreach, work with Sales to fully understand needs and come prepared to meetings with research and ideas and, by meeting's end, help synthesize a strategy for moving forward. Meeting recaps, management and sales communication skills will ensure the success of this process.3. IDEATION & LEADERSHIP: Participate as a key stakeholder in cross-company and external, client-facing meetings. Ability to verbally communicate capabilities and marketing solutions. Responsible for driving creative ideas that are insight based and client and solutions specific. Co-lead internal brainstorming and strategy meetings. Responsible for pulling together ideas into a final proposal.4. PROACTIVENESS & ADDITIONAL MARKETING DEVELOPMENT: Partner with Sales to formulate prospect lists to whom new opportunities and ongoing research can be presented. Work with Account Managers to create recap presentations and develop case studies outlining executions, including analysis of campaign results against industry standards to showcase positive outcomes.Here's what you need:--- Bachelor's degree required AND at least 5 years of related experience and/or training preferred. (Marketing, communications, psychology, journalism, or English majors preferred but not required).--- Excellent project management and organization skills, including proven experience in developing and executing innovative, creative and impactful integrated marketing solutions either in an advertising agency, client, or publisher capacity.--- Creative thinker with good writing ability.--- Ability to set deadlines and work efficiently with internal and external clients.--- Must be a proactive self-starter and team player with the ability to navigate their way through a complex organization.--- Solid knowledge of/experience with media specifically (Digital, Print, Events, Social & Mobile platforms). Print experience helpful but not necessary. Digital media experience necessary.--- A background in Automotive industry-based environments, in particular digital solutions, CRM software or data analysis--- Must be adept at developing cross-platform opportunities that drive revenue via alignment with corporate revenue and overall Sales goals.--- Must possess a keen understanding of the media business, of Ad Sales and must also have a respect for content and the creative/editorial process.--- Must be team-oriented, collaborative and have the ability to drive an agenda forward while also balancing needs of multiple conflicting stakeholders.--- This position has no direct reports but must inspire others to do what is needed and must therefore exhibit leadership ability.--- Must be passionate about the media business with the ability to inspire and nurture the same in others.--- Exhibits core behaviors - e. g., interpersonal relationship skills, communication, creativity, analytical/strategic thinking, problem-solving, strong work ethic, positive attitude, takes initiative, & full-scale organization (over-arching to tactical).--- Ability to effectively manage complex relationships with a variety of internal/external counterparts with a positive attitude.--- Must be comfortable delivering presentations to a variety of internal and external audiences.--- Able to calmly manage through ambiguity and change in a fast-paced, competitive environment.--- Understanding how to use the following platforms: online, social, tablet, smartphones.--- Strong proficiency in Excel with added proficiency in PowerPoint and either Mac or PC Platform. Proficiency in Tableau is a plus.--- A strong foundation working within Google Analytics (Universal Access and G4 Platform)--- Work with third party data aggregators like IHS Polk (Catalyst), Experian or Dominion Cross-Sell is strongly desiredThe annualized base salary for this role will range between $51,300 and $120,750. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. ?What we offer:As a part of Gannett Co., Inc., the nation's largest media and marketing solutions company, we offer a dynamic, community-focused environment where individuals are rewarded for exceptional performance. We offer competitive salaries and benefits, including health care, dental and vision coverage, flexible spending account, 401(k), paid time off, and tuition reimbursement. Pre-employment drug testing and background screening are required.#LI-Remote#LI-JM1#LocaliQGan.SalesGannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Keywords: Gannett, Detroit , Sr Client Strategist - Auto - Local Sales, Sales , Detroit, Michigan

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